Business Development Representative

How you’ll make an impact

As a Business Development Representative (BDR) at Xero, you will be responsible for generating demand for our platform and solutions in a defined territory or market segment. You will work to generate prospects and qualify leads that translate to revenue opportunities for our Account Executive team. 

You will act as a thought leader in your defined territory, representing Xero at our own and partner events, and establish a credible profile in the industry to attract high value partners to our business, and grow our market share. 

What you’ll do

• Plan and execute on generating demand for our platform solutions. This may include marketing, events, targeted use of prospecting lists etc. 
• Make outbound calls to prospective accountants and bookkeepers, or subsidiaries in Enterprise networks and agreements, in order to generate qualified opportunities for the Account Executive team. 
• Use a variety of channels to reach prospects including phone, email, and social media.
• Qualify leads and routing to the appropriate sales representative.
• Conduct research on potential partners and identify key decision-makers within the organisation.
• Maintain accurate records of all prospecting activities and track progress in our CRM.
• Collaborate with the sales team to develop and refine the lead generation strategy.

What you’ll bring with you

• Prior experience in a SaaS company preferred but not required
• Familiarity with CRM systems - Salesforce
• Demonstrated experience in generating business leads through multiple channels
• Proven experience in value selling to cold leads and prospects
• Proven ability to develop targeted strategies for each channel, effectively reach potential customers, and drive interest in products or services
• Strong analytical skills to assess channel performance and optimize approaches for maximum lead generation
• Excellent communication skills, both written and verbal
• Forms trusting relationships with stakeholders 
• Ability to anticipate stakeholder needs, risks and dependencies while problem solving for solutions