Category Manager

About The Role:

As a Category Manager, you will leverage your analytical skills to dissect category and shopper data, comprehend market dynamics, and decode consumer behavior. Your expertise will be instrumental in transforming complex datasets into strategic initiatives, fueling category growth and fine-tuning our market approach for optimal performance.

By closely monitoring and interpreting market indicators, you will provide critical insights that drive product development, assortment planning, and promotional strategies. This position is key to driving our business forward in a data-driven world - join us, and let’s build something incredible together!

What You’ll Be Doing:

• Provide in-depth category analysis to uncover key drivers of performance, offering strategic recommendations for category growth in line with Feastables' business objectives and the MrBeast brand 
• Advance our analytics capabilities from mere data collection to generating insightful, actionable business strategies, employing a holistic “What, So What, Now What” approach. 
• Transform analysis into compelling, actionable narratives (internal and retailer facing) to grow the confections category and Feastables share. 
• Create sophisticated analytical documentation and reports, ensuring they are accurate, relevant, and insightful for leadership and our customer partners
• Collaborate with internal teams and external partners on cross-functional projects, providing category insights to inform broader commercial strategies
• Analyze syndicated POS, panel data, and shopper insights to identify trends and opportunities in consumer shopping behavior
• Continuously identify, evaluate, and capitalize on trends and innovations in the CPG landscape

Recipe For Success:

• A minimum of 5 years of experience in analytics, preferably within the Food & Beverage CPG industry, with a focus on category and shopper insights
• Expertise in Google Sheets, Google Slides including data visualization tailored for category insights
• Strong storytelling capabilities with the ability to transform complex data analysis into compelling and understandable presentations
• Must Have: Expert-level experience with syndicated (Nielsen and IRI) and panel data (Numerator, Nielsen and IRI) measures and reporting. Nice to Have: Experience with retailer data sets such as WM Luminate, 84.51, C-Shopper, etc
• Background in retail partnership management, understanding the nuances of shelf placement, packaging impact, and in-store promotions
• A deep understanding of retail industry dynamics, especially in the food or FMCG sectors
• Experience with customer data portals and category-specific analytics tools is highly desirable
• Highly collaborative. Data-driven. Consumer and category first mindset. Strong storytelling and slide building skills. 

Why Feastables?

We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.

• Competitive Salary
• 100% employer paid option for medical, dental, and vision
• 401(k) with an employer match
• Monthly stipends for wellness & cell phones
• 14 company paid holidays
• Unlimited PTO policy
• Delicious chocolate & snacks of course!

RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.