Consumer Insights Intern

This role will support the planning and execution of primary consumer research to uncover strategic insights and represent the Voice of the Consumer. In this role, you will work closely with the Consumer Insights Analyst to deliver critical consumer insights that will inform strategic marketing, merchandising, and design initiatives to grow the Jockey brand. This opportunity will strengthen your skills in consumer research and provide a hands-on experience supporting marketing strategy and the product development process.

JOB EXPECTATIONS

• Collaborate with various cross-functional teams to identify key business questions to develop a clear and objective research plan.
• Assist in designing and executing qualitative and quantitative research studies to uncover insights that directly address research plan objectives.
• Assist in analyzing data from various sources, including primary and secondary research, to identify unmet consumer needs and opportunities for targeted marketing, merchandising, and design strategies.
• Assist in distilling data and findings into actionable recommendations that directly support the business questions of key cross-functional partners.
• Present insights to internal stakeholders, including senior leadership, to drive consumer informed decision-making across the organization.
• Build meaningful relationships across the organization to gain a deep understanding of the Jockey organization and consumer landscape.

• Other job duties as assigned.

QUALIFICATIONS

REQUIRED:

• Currently enrolled as an incoming junior or higher and majoring in Marketing, Business Analytics, Psychology, Social Sciences, or a related field.
• Must be focused on interest in consumer insights and a passion for uncovering consumer needs and behaviors.
• Strong analytical skills with proficiency in Excel or other data analysis tools.
• Excellent communication skills with the ability to articulate complex ideas clearly and concisely, both verbally and in writing.
• Detail-oriented and able to manage multiple projects simultaneously.

PREFERRED:

• Previous experience in market research or consumer insights is a plus.