Content Marketing Associate

Summary
We are seeking a creative and driven Content Marketing Associate with experience in engaging B2B audiences across digital channels. This role supports our marketing campaign strategy by transforming plans and strategies into impactful campaign assets. A passion for storytelling, strong writing skills, and experience in digital content creation are key to success in this role.
The ideal candidate will be a natural self-starter, capable of thriving in a fast-paced, high-growth environment while managing multiple tasks. They will be part of the integrated marketing team, reporting to the Senior Integrated Marketing Manager, and will play a pivotal role in bringing our marketing campaigns to life. 
Responsibilities

• Content Development:
  • Create compelling and personalized content across multiple formats, including articles, blog posts, email campaigns, social media updates, case studies, videos, and more.
  • Align content with business objectives and integrated marketing campaigns in collaboration with the Senior Integrated Marketing Manager.
• Campaign Support:
  • Assist in executing email marketing campaigns using HubSpot, ensuring messaging aligns with campaign goals.
  • Support content distribution across digital platforms, including CMS and social media channels.
• Social Media Management:
  • Manage and grow Brivo’s social media presence across platforms such as LinkedIn, Facebook, and YouTube.
  • Post, engage with followers, and analyze performance metrics to optimize reach and engagement.
• Content Optimization:
  • Audit and refresh existing content to ensure relevance, SEO optimization, and alignment with brand guidelines.
  • Leverage analytics to monitor content performance and recommend data-driven improvements.
• Collaboration:
  • Work closely with the creative team to enhance content with visuals, infographics, and design elements for greater impact.
  • Assist with event and tradeshow communications, ensuring consistent messaging across touchpoints.
  • Partner with other team members and departments to ensure the success of marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent experience.
• 3+ years of experience in content creation, digital marketing, or a related field.
• Strong storytelling and persona-driven content creation skills.
• Expertise in writing and editing, especially for email marketing campaigns in HubSpot.
• Proficiency in managing LinkedIn, Facebook, and YouTube social media platforms.
• Exceptional attention to detail and consistency in brand messaging.
• Ability to receive and apply constructive feedback.
• Collaborative mindset with the ability to manage multiple projects in a dynamic environment.

Preferred Qualifications

• B2B and/or SaaS industry experience.
• Proficiency with Google Suite and Adobe Creative Suite.
• Knowledge of SEO best practices and content optimization strategies.
• Familiarity with CMS and email marketing platforms like HubSpot.
• Experience thriving in fast-paced environments.

Key Soft Skills

• Excellent communication and writing abilities.
• Highly organized and collaborative.
• Creative and adaptable thinker.

Why Join Us? At Brivo, you'll join a dynamic team focused on innovation in B2B content creation. You'll drive engagement with high-quality, persona-driven content, play a key role in our marketing success, and contribute fresh ideas to make a meaningful impact.
This full-time position offers a total compensation package ranging from $75,000 to $95,000. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location. Learn more at www.brivo.com/about/careers.