Content Marketing Manager

Analytic Partners Recognized as a Leader by The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report “Analytic Partners dominates with data-driven marketing insights.”

We are the Commercial Intelligence industry leader and the first to do it! We help brands use data to drive business growth, and we do this using a combination of technology and expert guidance that helps companies make the best possible decisions. Our Commercial Decision Platform GPS-Enterprise is the machine that turns data into actionable insights and our ROI Genome is our proprietary intelligence layer comprised of 20+ years of Analysis, Insights, and Learning. We measure the impact of Product, Sales, Operations, Customer Data and outside factors such as competitors, economic changes, seasonality, consumer mobility, and more to deliver impact. Our customers drive business growth by leveraging our technology and expert analyst!

We’re growing fast, with global operations across our full-service offices in New York City, Miami, Broomfield, Charlottesville, Dallas, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai.

About the Job:

As our Content Marketing Manager, you will focus on creating compelling content for marketing communications, campaigns and experiences that motivates and engages potential leads, builds long term relationships with our customer base and continues to enhance Analytic Partners as a recognized leader in the marketing measurement and optimization space.

You will collaborate cross functionally with internal teams including marketing, sales and client engagement teams to strategically drive a consistent content strategy via multiple programs and channels. In partnership with the VP of Marketing and Director of Strategic Communications, you will own content roadmaps that consider our brand, product launches and customer engagement activities while tracking performance metrics.

What you’ll be doing:

• Content Creation: Product high quality thought leadership content that is aligned with our positioning and verticals, including but not limited to: eBooks, whitepapers, webinars, blog posts, case studies, website content, social media and ad copy
• Content Strategy: Research new creative concepts that will keep Analytic Partners at the forefront of our industry (ex: strategy guides, ad ideas or storytelling)
• Content Optimization: Align with the head of digital/demand generation on SEO to improve organic visibility and search rankings. Monitor the performance of content and make data-driven adjustments to improve engagement and conversion rates.
• Content Calendar Management: Coordinate with stakeholders from various teams to develop and manage a content calendar that ties in campaigns, market trends, demand generation needs, executive communications and employee engagement initiatives
• Brand Consistency: Ensure all content aligns with our brand positioning, tone and messaging
• Collaboration: Partner with graphic design, marketing and other team stakeholders to enhance our visual elements with engaging content
• Performance Metrics: Partner with marketing operations to understand performance against KPIs to continually improve our content strategy
• Subject Matter Expertise: Become deeply knowledgeable about the industry we are in and the challenges our customers face 

What we look for in you:

• 5-7+ years experience in conceiving and applying content strategy across various channels and platforms in a B2B context, preferably in a SaaS or technology-focused organization
• Exceptional writing and editing skills with a consistent track record of success creating content to move prospects into and through the marketing and sales funnel
• Deep understanding of brand guidelines and tone for consistency.
• Deep knowledge of the B2B content landscape and major trends in the industry
• Strong collaboration and communication skills.
• Strong problem-solving and data-driven approach.
• Bachelor's degree in Communications, Marketing, English, or related field

Our differentiator is – Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.

People: We value our people, customers, and partners

Passion: We love what we do

Growth: Unlimited growth means unlimited potential

AP is a customer focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here

Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.

Country specific benefits: 

We provide comprehensive benefits package that includes medical, dental, vision, 401k matching, commuter benefits, gym membership reimbursement, open PTO, and company paid holidays. 

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