Content Marketing Strategist

Job Summary

The Content Marketing Communications Strategist will be creating robust communication strategies and implementing through appropriate channels to support segment goals for our Science Education brands. This individual will help build, develop, and implement digital marketing programs and teacher-focused content that drives segment and department initiatives, and builds strong customer engagement which upholds the Company brand.

This position is in West Henrietta, NY and typically works in an office environment with adequate lighting and ventilation and a normal range of temperature and noise level. Work assignments are diversified. Examples of past precedent are used to resolve work problems. New alternatives may be developed to resolve problems. The role involved a frequent volume of work and due dates impose strain on a routine basis. Minimal physical effort is required. Requires ability to work both virtually and in the office (hybrid).What we're looking for

• Education: Bachelor's degree in communication, journalism, marketing, or related field.
• Experience: 8-10 years' shown ability in communications field or related agency experience with a successful track record in integrated marketing communications strategy as well as overall project management.
• Experience working with science education healthcare, biotech businesses/products or a large manufacturing company is desirable.
• Experience in promotion of content via social media.
• Experience with education professionals a plus.
• Experience partnering with business function(s) for internal communications.
• Experience in developing and completing projects and strategic campaigns.
• Capability to build positive relationships and lead development of communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies.
• Excellence in the lifecycle of written communications, including research, drafting, editing, and securing approvals.
• Ability to build business insight to link internal communications strategy to business/functional goals and objectives.

Who you are

• Strong communicator with comfort in speaking with business partners.
• Able to multi-task and prioritize in a fast-paced and matrixed work environment.
• Proven accountability, responsibility, and the initiative and desire to create best in class programs and drive measurable performance results and timelines.
• Passionate about trying new things and accepts change, with a drive for continuous improvement and efficiency.
• Able to work with various levels of management and possess high level of comfort engaging with and providing proactive counsel to senior management.
• Exceptional attention to detail.
• Effective implementer, teammate and project manager.
• Self-motivated decision maker.
• Strong problem/resolution skills at both a strategic and function level.
• Able to influence others and work optimally with cross-functional teams.

How you will create an impact

• Integrate appropriate marketing digital content methods and channel options to reach customers and meet defined business needs/goals.
• Create and implement innovative content marketing programs and go-to market strategies designed to increase engagement with our teacher audience.
• Initiate, implement, and supervise a wide range of multi-layered digital content campaigns in alignment with brand strategy, business objectives, and product/sales marketing programs.
• Generate demand for all types of content (videos, articles, lesson plans) & drives awareness in various relevant market segments.
• Present digital marketing concepts and programs to internal customers in an organized and professional manner.
• Collaborate with marketing peers to incorporate and support product sales and marketing goals via digital content and brand channel strategies.
• Lead collaboration and message strategy development between internal marketing peers, cross-functional product teams and field organization in production and implementation of digital content and campaigns.
• Incorporate return on investment and measure content and channel performance to improve future programs.
• Lead science education brand presence, and brand in all activities through team collaboration and outstanding execution.
• Perform other duties as assigned.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes personalized learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

Pay Transparency:

The expected pre-tax pay for this position is

$73,500.00 - $122,400.00

Actual pay may differ depending on relevant factors such as prior experience and geographic location.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

EEO Statement:

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision.

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.