Content Strategy Professional

Introduction
The Content Strategy Professional role is an integral part of IBM’s go-to-market strategy responsible for ensuring the latest and most relevant content is seen and used by stakeholders when engaging prospects clients and partners at events and Innovation studios (client centers) globally.
This is a strategic role that works with a multitude of teams ranging from brand content product marketing technical and development. This role maintains alignment between business goals and experience design. You will join a team that creates and executes strategies for content management internal communications enablement and subject matter expert engagement – all driving IBM’s latest messaging to key stakeholders for external consumption.

Your Role and Responsibilities
You will influence decisions on content identification collection process curation and utilization. You will also influence how the team leverages innovative technologies to automate and enhance the end-to-end user experience. Finally you will consistently analyze content usage identify trends and data captured through focus groups surveys and dashboards to improve speed to market and meeting the needs of the business.

The primary goal of this role is to ensure content meets the needs of key stakeholders and drives consistency of IBM’s message on AI and Hybrid Cloud in market. Success in this role is reducing time for stakeholder to find needed content and increasing the relevancy of content being used in front of prospects clients and partners.

This role is best suited for an individual who is a natural dot connector with a firm understanding of content marketing and propensity to working smarter.

Required Technical and Professional Expertise

• 10+ years in marketing with focus on content strategy
• Strong project management capabilities with ability to handle multiple projects under tight deadlines
• Has significant experience using Adobe Experience Solutions (Workfront Digital Assessment Management) Box and OneDrive
• Excellent verbal and written communication skills capable of presenting to executives
• Strategic mindset with the ability to interpretate analytics to inform content strategies
• Fluent English

Preferred Technical and Professional Expertise

• Experience building and managing marketing campaigns
• Has worked on and with AI powered assistants
• 5+ years working on events and/or client centers
• Has worked in the technology industry with focus on AI and cloud computing