Conversion Optimization Specialist

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

As Conversion Optimization Specialist at Xero, you will support the global conversion optimization agenda for our Performance Marketing team. Conversion optimization is one of the most important levers to drive acquisition efficiency for both Paid and Organic channels. By working closely with our creative and channels teams, you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions. .

What you'll do:

• Work alongside the CRO team to execute a comprehensive conversion optimization strategy to increase conversions, revenue, and user engagement across all performance marketing channels.
• Support the established CRO processes to create and prioritize a testing roadmap to continuously optimize website elements, including landing pages, content pages, and user journeys.
• Analyze and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps.
• Work closely with the marketing and product teams to align CRO efforts with overall marketing initiatives.
• Support the CRO team to prepare and present regular reports on CRO performance to key stakeholders, including insights, recommendations, and results.
• Stay up-to-date with industry trends and emerging CRO tools and techniques.

What you’ll bring with you:

• Some experience being part of a global CRO programs
• Experience working with product design, UX/UI to develop new landing page concepts
• Some experience using CRO tools such as Optimizely, Adobe Experience, or similar platforms.
• Bachelor degree Some experience in conversion rate optimization and/or product growthSome Experience with A/B testing, multivariate testing, and statistical analysis.
• Solid expertise in web analytics, including GA4 and GTM.
• B2B and SaaS background is a plus

Why Xero? 

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.