CRM Executive

Work closely on the development and execution of our CRM programmes, to create data-led communications across our clients' lifecycle that positively impact on conversion, retention, and client growth.
 

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our ground-breaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across

multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

Your role in the Team

The CRM team's vision is to craft CRM programmes that deliver engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.

To support this, we are looking to appoint a CRM Executive to support the development and execution of our CRM programmes. Our aim is to create data-led communications across our clients' lifecycle that positively impact on conversion, retention, and client growth.

The role will also work closely with the CRM Manager, Analytics and Technology to effectively utilise the variety of communication channels and technology available at IG, such as Salesforce Marketing Cloud, and Moveable Ink, to build and manage best in class CRM programmes.:

What you’ll do

• Plan, build and deliver regular communication campaigns, new automated customer journeys and real-time sends.
• Report on CRM campaign performance, and make and apply recommendations for improvements to contribute to campaign optimisation through A/B testing.
• Help execute delivery of a pipeline of requests from stakeholders, ensuring all requests are well defined, prioritised, clearly understood, and delivered to the highest possible quality.
• Understand the regulatory landscape and work with compliance to ensure our communications meet all requirements.
• Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
• Work with the CRM Manager and Analytics to take a data-driven approach to continuously maintain and improve customer journeys through regular performance review and AB testing.
• Support our sales and marketing colleagues in executing plans to achieve business and commercial targets

Who we’re looking for?

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• Experience in building emails, push notifications and customer journeys
• An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push
• A working understanding of Salesforce Marketing Cloud or other marketing automation technology
• Experience in HTML/AMPScript coding language for building emails a prerequisite. Knowledge of Java for building landing pages a bonus
• An understanding of GDPR and Data Privacy regulation
• A passion for learning, and a creative eye for detail
• Experience of the retail financial environment would be an advantage
• Strong stakeholder, project management and collaboration skills

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.