Demand Generation Marketing Manager

We are Aftersell by Rokt, a hyper-growth Shopify ecommerce leader.

Aftersell by Rokt enables SMB companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Together, Rokt's AI-based relevance Platform and scaled ecommerce Network powers billions of transactions. In December 2022, Rokt’s valuation increased to $2.4 billion USD, allowing us to expand rapidly. In February 2024, Aftersell was acquired by Rokt.

At AfterSell by Rokt, we practice transparency in career paths and compensation. 

At AfterSell by Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a Demand Generation Marketing Manager

Compensation $105,000 - $120,000 CAD salary, employee equity plan grant & world-class benefits.

We are seeking a highly motivated and experienced Demand Generation Manager to join our Aftersell’s marketing team. The Demand Generation Manager will be responsible for developing and executing multi-channel demand generation campaigns to drive qualified leads and pipeline growth. The ideal candidate is strategic, data-driven, and results-oriented, with a proven track record of success in B2B demand generation.

About the role

• Develop and execute comprehensive demand generation strategies to increase "closed-won" Marketing Qualified Leads (MQLs) and achieve revenue targets.
• Develop and execute comprehensive demand generation strategies to drive awareness, engagement, and conversion across multiple channels including digital, email, social media, events, affiliate marketing, and more.
• Own CRM platforms to build and optimize lead nurturing workflows, segmentation strategies, and personalized customer journeys.
• Collaborate with the sales team to align marketing initiatives with sales goals and priorities, and ensure seamless handoff of leads from marketing to sales.
• Analyze and interpret data to track key performance indicators (KPIs) and measure the effectiveness of demand generation campaigns, providing actionable insights and recommendations for optimization.
• Stay informed about industry trends, best practices, and emerging technologies in demand generation and digital marketing, and proactively identify opportunities for innovation and improvement.
• Work cross-functionally with product marketing, content marketing, and creative teams to develop compelling messaging, content, and creative assets that resonate with our target audience and drive engagement.
• Collaborate with external partners, agencies, and affiliates to execute demand-generation initiatives and maximize reach and impact.

Requirements

About you:

• 5-7 years of experience in a B2B SaaS environment in demand generation, digital marketing, or related roles, with a proven track record of driving measurable results and achieving revenue targets.
• Proficiency in marketing automation platforms HubSpot and lead-flow management systems required
• Extensive analytical skills and experience with data analysis and reporting on Hubspot to track and measure campaign performance.
• Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong communication skills with the ability to effectively collaborate with cross-functional teams and stakeholders at all levels of the organization.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
• Results-oriented mindset with a focus on driving measurable outcomes and delivering ROI on marketing investments.

Benefits

About The Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

• Accelerate your career. We offer roadmaps to leadership and up to $10,000 training allowance
• Become a shareholder. Every Rokt’star gets equity in the company
• Extra leave (bonus annual leave, sabbatical leave etc.) 
• Work with the greatest talent in town
• See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

If this sounds like a role you’d enjoy, apply here and you’ll hear from our recruiting team.