Director, Content Marketing

WHY BOX NEEDS YOU 

The Director of Content Strategy is key leadership role on the Global Communications team. We are seeking a forward thinker who has a track record delivering content strategies that drives increased awareness and audience engagement. As the editor-in-chief of our flagship content channels, you will bring our corporate narrative to life by crafting, editing, and creating content that is modern, creative, and authentic. If you are a strategic problem solver with a strong point of view, are data-driven, and passionate about dynamic storytelling, Box is looking for you!

WHAT YOU’LL DO

• Develop and implement an innovative content strategy to build awareness of the Intelligent Content Management category.

• Develop content strategies that resonates with key audience segments across multiple platforms and formats.

• Set and lead clear targets for engagement strategies and acquisition initiatives. Create team goals and objectives and track, measure, and analyze content performance to meet them.

• Oversee a team of social media experts.

• Collaborate with Global Marketing team to align to our broader narrative, strategy, and content engine and integrate coordinated programs and campaigns across PR, Social Media, Customer, Customer and Product Marketing, and Digital teams.

• Partner closely with Brand and Video Production team team to create compelling visual content that stands out for being creative.

• Identify opportunities and create high-performing content by conducting thorough research on industry trends, target audience preferences, and competitor analysis.

• Run editorial meetings and oversee content calendar.

• Continuously improve the performance of content by analyzing data insights and implementing necessary adjustments.

WHO YOU ARE

• An independent thinker with a passion for discovering and curating compelling stories

• Exceptional attention to detail, great writer and proven project management skills

• Bias for action and ability to execute quickly while juggling multiple deliverables 

• Strong understanding of modern marketing principles and best practices

• Experienced working with senior executives, a cross-functional collaborator, and team leader

• A deep interest in AI and how it will impact every business across the planet

• Comfortable working in a fast-paced environment that requires adaptability and effective time management

• Comfortable with ambiguity and flexible - demonstrated ability to prioritize and reprioritize tasks 

• No ego - everyone pitches in to get the job done, even if it isn't in this JD

• A "make it happen" mindset

Required Skills:

• BA/BS degree or equivalent

• 10+ years total experience in Content Marketing and or Communications experience

• 3+ years of leadership experience

• Excellent communications skills, both written and verbal, with the ability to articulate complex topics clearly

• Expertise in both traditional and emerging media and channels

• Proficient in adapting to new technologies like AI and immersive media

• Deep understanding of content dynamics across various media types, including images, video, and audio

• Expertise in developing and driving content strategies, with a focus on evolving a single narrative across multiple channels and audiences

• Executive presence and proven ability to influence cross-functional teams.

• Familiarity working with Content Management Systems (CMS) including Drupal to publish and organize content

• Expertise in operational analytics with an ability to track performance and apply data-driven decision-making

• Proficiency with design software including Adobe Photoshop or Premiere Pro to create visually appealing images, videos and graphics that enhance your content

Preferred Skills:

• B2B/Enterprise software experience

• Integrated marketing agency experience

Please submit your resume along with samples of your previous work showcasing your ability to develop impactful content strategies.