Director, Iniciativas Espanolas

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.

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Director, Iniciativas Espanolas

Gannett busca un lider creativo obsesionado con generar resultados para fungir como Director de Iniciativas en espanol.

La persona desempenando este rol estara en la interseccion de la creacion de contenido, productos e ingresos utilizando todos los recursos a su disposicion e ingenio para idear, experimentar y lanzar experiencias para aquellas audiencias que prefieren el idioma espanol para recibir sus noticias e informacion.

El objetivo de este puesto es aumentar la audiencia a traves de contenido que sirva a diversas comunidades hispanas a lo largo de todo el pais.

El director/a de iniciativas en espanol tiene la capacidad y el conocimiento para desarrollar un plan creativo, ambicioso y alcanzable para atraer a una audiencia diversa de hispanoparlantes. El director/a tambien sabra formar equipos de creadores de contenido y podra escalar experimentos para generar el maximo impacto en todos los mercados bajo su cargo.

La persona en este rol sabe identificar nuevas audiencias, crear experiencias relevantes y fomentar el engagement de manera que contribuya de manera positiva a las metas financieras y el crecimiento de la empresa.

El director/a tiene un profundo conocimiento sobre los modelos de distribucion digitales para las distintas audiencias (WhatsApp, SEO, y afuera de las plataformas) y posee una habilidad para entender la analitica en estrategias implementables.

El director/a estara a cargo de esta nueva vertical de negocios incluye el estado de perdidas y ganancias (P&L por sus siglas en ingles) y debera llegar a metas de crecimiento de audiencia e ingresos.

El director/a tendra la tarea de aprovechar nuestro talento dentro de Gannett para lograr esta mision y luego, podra identificar roles para construir y crecer el equipo.

El director/a:

1. Impulsara el compromiso a lo largo de los distintos departamentos para planificar iniciativas que generen crecimiento; desde identificar hasta la priorizacion de necesidades de ingenieria y la coordinacion con las salas de redaccion para garantizar que logren las metas estrategicas de la empresa.

2. Gestionar el estado de perdidas y ganancias asociadas con las metas decrecimiento estrategico, experimentando experiencias de contenido con los resultados de ingresos.

3. Evaluar la viabilidad de las plataformas, socios y productos, colaborando con el departamento de Ingresos o Ganancias y Transformacion para expandir la audiencia y aumentar drasticamente el engagement de la audiencia.

4. Supervisar el desarrollo de nuevas iniciativas de contenido, establecer una mision clara en torno a la participacion de la audiencia y la monetizacion.

5. Trabajar con Transformacion e Ingresos para desarrollar indicadores principales que nos ayuden a mantenernos dentro del plan y responder a los cambios de comportamiento de la industria y la audiencia.

Si esta interesado en este puesto, tenga en cuenta estos requisitos:

1. Se requiere dominio del idioma espanol.

2. Capacidad para mantener el enfoque en el periodismo de alta calidad e impulsar nuevas fuentes de ingresos.

3. Una tenacidad intrepida para probar, aprender y escalar.

4. Una historia de colaboraciones exitosas, especialmente con iniciativas periodisticas en espanol.

5. Agilidad en la gestion de multiples proyectos y liderazgo a traves de la accion y la colaboracion;

6. Pasion por la innovacion, la gestion del cambio, la conduccion de nuevos flujos de trabajo.

7. Experiencia comprobada en la creacion de alianzas estrategicas con creadores de plataformas y contenidos.

8. Éxito demostrado en lanzamientos de nuevos productos que aumentan la audiencia y generan retorno sobre inversion.

9. Experiencia en el uso de herramientas de analitica para comprender y aumentar la audiencia.

10. Comprender el uso de la tecnologia de inteligencia artificial para impulsar la eficiencia y mejores experiencias.

11. Compromiso con la accion por la diversidad y la pertenencia; y

12. 5-8 anos de experiencia en medios digitales, con al menos 2 anos en liderazgo.

Director, Spanish Initiatives

Gannett is seeking a creative, outcomes-obsessed leader to serve as Director of Spanish Initiatives. The person in this role will sit at the intersection of Content, Product and Revenue, leveraging a growth mindset to create, test and launch experiences designed for audiences who prefer to receive their news and information in Spanish. The goal of this role is to increase audience through content that serves distinct Spanish-preferred audiences in diverse communities across the country.

The Director/Spanish Initiatives has the skill and knowledge to develop a creative, ambitious and achievable plan to reach and engage a diverse audience of Spanish speakers, to build teams of content creators, and to quickly scale experiments for maximum impact across markets. The person in this role understands how to identify new audiences, create relevant experiences, and encourage engagement in ways that contribute to the financial outcomes that support enterprise growth. The Director has a deep understanding of content distribution tactics of relevance to Spanish-preferred audiences (WhatsApp, SEO, off-platform distribution) and the ability to turn audience analytics into actionable insight.)

The Director will drive this new venture, including P&L responsibility and goals tied both to audience and revenue. The Director will be tasked with leveraging the talent already within Gannett and then identifying roles to build and fill.

The Director will:

1. Drive cross-departmental commitment to and plan growth initiatives, from identifying capability gaps to prioritizing engineering needs and coordinating with newsrooms to ensure requirements are met to achieve the Company's strategic priorities in Spanish.

2. Coordinate P&L on strategic growth initiatives, tying new content experiences to revenue results;

3. Assess the feasibility of platforms, partners and products, collaborating with Revenue and Transformation to expand audience and dramatically increase engagement.

4. Oversee development of new content initiatives, set a clear mission around audience engagement and monetization.

5. Work with Transformation and Revenue to develop a set of leading indicators that help us stay on plan and respond to industry and audience behavior changes.

If you are interested in this role, please consider these requirements:

1. Spanish language fluency required;

2. Ability to maintain focus on high quality journalism and driving new revenue streams;

3. A fearless tenacity for testing, learning and scaling;

4. A history of successful collaborations, especially involving Spanish-language news and initiatives.

5. Agility at managing multiple projects and leading through action and collaboration;

6. A passion for innovation, change management, driving new workflows;

7. Proven experience in forging strategic partnerships with platform and content creators;

8. Demonstrated success in new product launches that increase audience and deliver ROI;

9. Experience using news analytics to understand and grow audience;

10. Understanding the use of technology and AI to drive efficiency and better experiences;

11. Commitment with action to diversity and belonging; and

12. 5-8 years' experience in a digital media, with at least 2 years in leadership.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at [email protected].

Other details

• Job Family ZZContent Management
• Job Function ZZConsumer
• Pay Type Salary
• Required Education Equivalent Experience
• Job Start Date Thursday, June 15, 2023

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