Director of Marketing

Company Description

Who We Are

We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you

Our Mission

To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.

Job Description

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We are seeking a results-driven Marketing Director to spearhead SoulCycle’s growth by expanding brand awareness among new audiences and strengthening loyalty among existing riders. This leader will balance building brand equity with achieving commercial objectives through innovative campaigns, compelling storytelling, and a strategic approach to audience engagement.

You’ll lead a dynamic team, shape our marketing vision, and bring SoulCycle’s unique value proposition to life across every touchpoint—delivering impactful campaigns, events, and programs that drive awareness, acquisition, and retention.

You Are

• A confident leader, comfortable reporting to a CEO and presenting ideas to senior leadership.
• An expert in leveraging email and CRM strategies to build loyalty and engagement.
• Creative in your ideas of how you make SoulCycle stand apart and creative in how you execute with a small team.
• Adept at shifting between strategic vision and hands-on execution in a fast-paced, entrepreneurial environment.

What You’ll Do

Marketing Strategy & Brand Building

• Develop and execute a comprehensive marketing strategy that drives brand heat together with rider acquisition, retention, and engagement.
• Ensure that SoulCycle is leading the cultural conversation and creating heat around the brand via brand marketing activations
• Leverage CRM insights to create targeted campaigns that enhance customer journeys and optimize conversion and frequency rates.
• Innovate storytelling initiatives to amplify SoulCycle’s brand promise and product experience across all channels.
• Collaborate with Field leadership to create market-specific activations that support digital and in-studio growth.

Team Leadership & Collaboration

• Mentor and inspire a growing team of Creative, Copywriting, and Operations professionals.
• Align cross-functional efforts to support SoulCycle’s growth and revenue goals.
• Partner closely with the Director of Social Media and VP of Partnerships

Qualifications

• 7+ years in marketing, with 3-5 years in leadership roles—preferably in high-growth, consumer-facing brands.
• Analytical and data-driven with a passion for turning insights into action.
• Exceptional communication and leadership skills, fostering collaboration and team growth.
• A self-starter with a positive attitude and the ability to navigate multiple priorities.

How you’ll be evaluated
3-6 months: Complete team onboarding, draft and present the annual marketing plan, and launch key campaigns for Q1-Q2 2025
6-12 months: Deploy optimized rider journeys, launch innovative engagement campaigns, and grow key rider segments like Students. Create some sustained energy and heat around the brand.

Why Join Us?
As Marketing Director, you’ll lead a key function at the heart of SoulCycle and shape how the brand shows up in culture, drives community, and inspires engagement. This is your chance to make a lasting impact on a brand that defines the wellness experience for riders worldwide.

Pay Transparency: Min $145K - Max $155K with 10% bonus

Additional Information

SoulCycle is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://www.soul-cycle.com/careers/