Field Marketing Manager

About the role 

We’re seeking a strategic and results-driven Integrated Marketing Manager (IMM) to own and orchestrate the end-to-end go-to-market (GTM) strategy for our key campaigns. Acting as the CMO of campaigns, you’ll integrate business objectives with operational excellence to deliver impactful, cohesive, and measurable marketing initiatives.

This role is central to our success in driving alignment across teams, ensuring resources are allocated effectively, and delivering campaigns that resonate with target audiences and achieve revenue goals. You’ll bring the ability to think holistically about marketing processes—concept to execution—and drive innovation in how we plan, execute, and evaluate campaigns.

This hybrid role requires 2-3 days per week in-office at our San Francisco location, allowing for a balance of collaboration and flexibility.

What you'll achieve

Strategy & Planning:

• Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans.
• Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes.
• Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively.

Cross-Functional Leadership:

• Lead cross-functional teams to align on campaign priorities, timelines, and deliverables.
• Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing.
• Collaborate with product marketing, product, and sales teams to ensure campaign messaging is consistent, goal-oriented, and aligned with target markets, personas, and use cases that reflect company priorities.

Campaign Execution & Management:

• Translate strategic plans into data-driven campaigns with clear KPIs and outcomes.
• Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling.
• Continuously refine campaigns using real-time insights and analytics to enhance effectiveness.

Measurement & Optimization:

• Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts.
• Establish dashboards and reporting frameworks to share performance metrics and ROI with key stakeholders.
• Implement continuous improvement processes to elevate campaign impact and efficiency.

Operational Excellence:

• Build and manage scalable processes for campaign planning, resource allocation, and project management.
• Ensure marketing programs align with corporate priorities and integrate across teams and regions.
• Balance creativity with operational rigor, ensuring campaigns are both innovative and executable.

You are ideal for this role if you have

• 6+ years of experience in integrated marketing, demand generation or related roles, with a focus on campaign GTM strategy.
• Experience working with SaaS, B2B tech, or high-growth environments.
• Strong understanding of closed-loop marketing processes from ideation to analysis.
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.
• Excellent project management and organizational skills, with experience managing complex, multi-stakeholder initiatives.
• Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
• Analytical mindset with a passion for leveraging data to inform decisions and optimize campaigns.
• Exceptional communication skills and are able to distill complex ideas into actionable plans.
• Thrive in a fast-paced, high-growth environment.

Compensation

Salary Range: $150,000 - $165,000

Our compensation package includes equity and benefits in addition to salary.

Please note that the range listed is for someone based in the San Francisco Bay Area.