Field Marketing Manager - North America
Company
Contentstack
Location
Remote
Type
Full Time
Job Description
What is Contentstack?
Contentstack is the creator of the headless CMS and the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world, such as Alaska Airlines, ASICS, Burberry, Mattel, Mitsubishi, and Walmart, invest in Contentstack to rise above the noise in today's crowded and competitive digital markets and to gain their unique Experience Edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. Learn more at www.contentstack.com.
Who Are We?
At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!
What Are We Looking For?Â
We are looking for an experienced and dynamic Field Marketing Manager to join our marketing team and support our North American team. In this role, you will drive and execute regional and event-based marketing programs to build brand awareness, generate demand, and support pipeline acceleration for the NAM regions. You will work closely with sales, demand generation, and the larger marketing team to develop and implement tailored marketing strategies that resonate with key customer segments and industry verticals. If you’re looking for an opportunity to join an innovative, fun, and fast-paced team where your contributions will have a meaningful impact, we’d love to hear from you! Here’s what you’ll be doing:
- Design and implement strategic marketing programs tailored to regional markets, ensuring alignment with corporate objectives and sales goals.
- Plan, execute, and manage all aspects of field events including conferences, trade shows, workshops, and Contentstack-hosted events to enhance brand visibility and engage potential customers.
- Partner with regional sales leaders to align marketing initiatives with sales priorities, creating a cohesive approach to lead generation and pipeline acceleration.
- Drive MQO (Marketing Qualified Opportunity) growth through multi-channel field programs, including webinars, in-person events, ABM (Account-Based Marketing) tactics, and strategic partnerships.
- Some management of third-party vendors, negotiate contracts, and ensure that projects remain on budget and on schedule.
- Measure the success of field marketing initiatives by tracking key metrics such as lead generation, conversion rates, pipeline impact, and ROI. Use data insights to inform and improve future programs.
- Gather market and competitive insights through field interactions to help inform overall marketing and product strategies.
What Really Gets Us Excited About You?Â
- 5-8 years of experience in field marketing, event marketing, or related roles, preferably within B2B SaaS or tech industry.
- Proven success in creating and executing field marketing programs that drive revenue and brand growth.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.
- Proficiency with marketing tools and platforms such as Salesforce, Marketo, and Demandbase.Â
- Bachelor’s degree in Marketing, Business Administration, or related field preferred.
- You love to travel up to 20-30% of the time!Â
Base salary for this role ranges between $105,000 and $115,000 based on skills and experience.
What Do We Offer?
Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.Â
Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.
Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including ASICS, Chase, Steve Madden, Holiday Inn, Icelandair, Mattel, Mitsubishi, Riot Games, Shell, and many more!
One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
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Date Posted
12/21/2024
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