Growth Manager- SMS & Email Products

Yotpo is looking for a talented, experienced hands-on Growth Manager who thrives at the intersection of marketing, product, and data analysis to join the SMS & Email Product team.

As a Growth manager,  you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products they're using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.

The ideal candidate has experience in customer communication, conversion & funnel optimization, shaping user experiences to drive desired behavior and analytical skills in a SAAS/tech environment. 

Primary Responsibilities:

• Increase SMS and Email customer feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
• Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
• Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
• Build, map, track and optimize customer journeys
• Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
• Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
• Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
• Collaborate with other teams in Product, Data, Marketing,Design, Product Marketing, Sales, Customer Success, and Engineering.

Requirements:

• 3+ years of experience in customer growth management  - Must
• Proven experience in the creation, optimization, and management of customer marketing campaigns - Must
• Highly accountable self-motivated person, hands-on with a proactive attitude and a “can do” approach. 
• Ability to lead cross-functional teams and work autonomously
• Experience in SaaS / B2B / eCommerce - Big Advantage
• Solid knowledge in marketing automation tools - Hubspot, customer.io, Google Analytics, etc - Advantage
• Excellent communication and interpersonal skills and a native level of English, both written and spoken
• Expert analytical skills with the ability to extract and gather insights and clearly and accurately communicate them
• Creative thinker with the ability to develop innovative marketing strategies.
• Detail-oriented with strong organizational and project management skills.
• Ability to thrive in a fast-paced, collaborative environment.