Growth Marketing Manager

Company Description

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® in 2021, 2022, 2023, and 2024, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way. 

As the Growth Marketing Manager, you will play a crucial role in transforming our inbound leads into marketing qualified leads (MQLs), signups, and, ultimately, loyal customers. With a keen eye for conversion rates, you’ll be excited to experiment with new strategies and tests that push our marketing efforts to the next level. You will oversee lead nurturing and email newsletters and work closely with our sales team to ensure a robust pipeline of potential customers.

We want to hear from people who…

• Have experience creating and managing a paid media budget for search and social campaigns
• Are skilled in building testing frameworks for landing pages, email nurtures, and marketing processes
• Coordinate and enhance our prospect and customer newsletters
• Collaborate effectively with sales teammates to optimize the handoff from marketing to sales

Responsibilities

• Develop creative briefs, manage production, and report on results of marketing campaigns
• Monitor, analyze, and improve inbound conversion rates from paid channels
• Ensure seamless handoff of marketing qualified leads to the sales team
• Develop and execute strategies to nurture inbound leads into signups and MQLs
• Manage Givebutter’s bi-weekly marketing newsletter, creating engaged customers
• Leverage data enrichment and AI tools to enhance email campaigns and streamline marketing processes

Requirements

• 2-3 years of experience in a demand generation role (agency experience is a plus)
• 4-5 years of experience working on a marketing team
• Experience working with inbound go-to-market (GTM) strategies is a must
• Proficient in HubSpot’s marketing automation and sales tools
• Experience with data enrichment and web scraping tools
• Knowledge of managing paid social and search campaigns
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills, with a knack for crafting compelling messages

Benefits

Remote Work: Work from anywhere in the United States.

Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.

Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.

401k: We offer access to a retirement planning account for all employees.

Vacation and Holiday: Take up to 15 days of paid vacation time per year plus additional days per year with the company. We also take off all 10+ Federal Holidays and provide 2 floating holidays.

Parental Leave: We offer 12 weeks paid parental leave for both primary and secondary caregivers.

Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology.

Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.

Professional Development: We offer learning and development reimbursement opportunities.

Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.