Growth Marketing Manager, Lifecycle

About Sense

Sense is a fast-growing Greentech scale-up based in Cambridge, MA. We build smart home monitoring systems to help people take command of their energy usage, and help save money while combating climate change. Our mission is to reduce global carbon emissions by making homes smart and efficient, and we're looking to make an impact at scale: Sense's technology has the potential to prevent one gigaton of carbon from entering the atmosphere every year.

We're looking for talented self-starters who want to be part of the energy transformation and are ready, willing, and able to tackle tough challenges and complex technical problems. When you join the Sense team, you're helping us build a cleaner, more resilient future.

As the first growth marketing hire, you'll lead the development of Sense's customer engagement campaigns across push, email, and in-app content. You will lead the end-to-end marketing operations of conversion & engagement initiatives. You'll partner closely with product managers and business teams to define goals and prioritize projects.

You should be as comfortable defining experiments and reviewing product data, as you are at briefing creative and building campaigns. You have excellent project management skills and an understanding of marketing technologies (specifically for x-channel communications and experimentation). You will also be able to work independently and collaboratively to launch, manage, and iterate on campaigns, with comfort reviewing data to report on performance. You will showcase the ability to ramp up quickly, partner well with cross-functional teams, and work against goals.

You Will:

• Lead the implementation, management, and iteration of growth campaigns and experiments for existing customers through a modern CRM tool
• Create briefs and manage requirements for internal or outsourced design projects
• Decide on content approach which may include iterating on existing copy or scrappily generating something new
• Create customer segments based off of user attributes and/or events that target users at various stages of their journey
• Interpret and communicate analytics results, assess program effectiveness, and iterate on campaigns
• Manage QA for new communications (ie. copy, formatting) and troubleshoot any issues with existing ones (ie. bounce back)
• Be the team expert on CRM tooling such as Iterable and Amplitude, surfacing best practices, new opportunities, and potential for automation
• Maintain message volumes within budgeted allocation, using performance data to ensure efficient utilization of sends

Requirements

Experience

• 4+ years of growth or lifecycle marketing experience, including campaign operations, segmentation, analytics, experimentation, and creative briefing, ideally with a B2C SaaS company
• Deep working knowledge of modern customer engagement platforms such as Iterable, Braze, or Customer.io with a track record leveraging those tools to create successful, multi-channel, and multi touch campaigns
• Metrics-driven test & learn mindset with the ability to frame up project work through a business impact lens
• Excellent project management skills, sharp attention to detail, and strong organizational skills
• Ability to influence and collaborate effectively across product management, engineering, data science, design, external agencies
• Bonus, experience with HTML and CSS for email coding, SQL queries for segmentation, and excel / sheets for data analysis (perform complex functions)

Benefits

• Be a part of building something that will make a difference in the world.
• Great opportunity to gain experience at a consumer smart home startup.
• Competitive compensation including equity
• Great work-life balance
  • Flexible work hours
  • Vacation starting at 3 weeks/year + 1 week paid sick time
  • Paid parental leave (5 weeks or more depending on location)
  • Dependent Care Accounts
• Generous healthcare benefits for employees and dependents
  • Medical (90% of the premium and first 50% of the deductible)
  • Dental (90%)
  • Vision (100%)
  • Flexible Spending Accounts
  • Life, AD&D, long- and short-term disability insurance (100%)
• 401k plan with company match
• Free Sense energy monitor for your home, discounts for friends and family
• Competitive compensation including equity
• Remote-friendly
  • Remote or local/hybrid in our Cambridge Central Square office
  • Home office setup allowance ($200/year)
• Great work-life balance
  • Flexible work hours
  • Vacation starting at 3 weeks/year + 1 week paid sick time
  • Paid parental leave (5 weeks or more depending on location)
  • Dependent Care Accounts
• Generous healthcare benefits for employees and dependents
  • Medical (90% of the premium and first 50% of the deductible)
  • Dental (90%)
  • Vision (100%)
  • Flexible Spending Accounts
  • Life, AD&D, long- and short-term disability insurance (100%)