Influencer Marketing Lead

About Pendulum:

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome. 

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

Position Summary:

We're seeking a strategic and results-driven Influencer Marketing Lead to build Pendulum's influencer program from the ground up. This role will focus on driving revenue through performance-based partnerships across multiple channels, with special emphasis on healthcare professionals, medical experts, and wellness authorities. As our first hire in this function, you'll both develop the strategic vision and execute hands-on campaigns.

You enjoy all phases of creative development and have a detailed eye for asset production. We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for this person. While we want someone who can think big, we also need someone who can be resourceful in how they approach executing. They should be both passionate and comfortable working with a very young brand in its early stages of growth.

What You'll Do:

• Strategy & Leadership
• Develop and execute comprehensive influencer strategy across social, podcast, newsletter, or events
• Build scalable processes for performance-based partnerships in a regulated industry (medical/pharmaceutical experience preferred)
• Create measurement frameworks focused on revenue attribution and ROI while maintaining compliance
• Design testing frameworks to optimize channel performance and message effectiveness
• Lead future team growth and development
• Partnership & Campaign Management
• Source and manage relationships with healthcare professionals, medical experts, and other wellness influencers
• Lead high-value partnership negotiations, including celebrity-level talent and medical authorities
• Execute compliant campaign management across all channels
• Optimize campaigns for revenue generation and customer acquisition
• Create systems to leverage credible influencer content across other marketing channels
• Performance & Analytics
• Own revenue targets for influencer channel
• Develop attribution models for cross-channel impact
• Create reporting frameworks for stakeholder communication
• Optimize budget allocation based on performance data
• Scale successful partnerships while maintaining compliance and efficiency

Required Qualifications

• 7+ years of influencer marketing experience with proven revenue impact
• Experience managing podcast and newsletter partnerships
• Track record of negotiating and managing high-profile partnerships
• Strong background in performance marketing and attribution
• Proven ability to build programs from scratch or scale programs significantly
• Experience leveraging influencer content across marketing channels
• Can thrive in a player-coach role

Strongly Preferred Experience

• Experience running influencer programs in regulated industries (healthcare, pharma, supplements)
• Track record of working with healthcare professionals and medical experts
• Experience with compliance review processes

Success Metrics

• Direct and attributed revenue from influencer programs
• New customer acquisition efficiency
• Content performance across channels
• Cross-channel content utilization
• Program ROI and scalability

Salary & Benefits

•  $100,000 - $120,000
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity