Manager, Marketing Analytics & Insights

Who We Are

MarketBridge is the premier consultancy for go-to-market strategy and analytics. We solve the toughest B2C and B2B marketing and sales challenges using quantitative, reproducible methods – an approach we call Go-to-Market® Science. With 75+ Fortune 1000 clients and over 2500 client engagements, our work is market-ready, collaborative, and open-sourced to ensure our recommendations and systems last long-term. As a boutique consulting firm, we pride ourselves on: 

• Deep Go-to-Market® Expertise - We are a mix of go-to-market strategists and execution-oriented practitioners who wrote the book on multi-channel commercial strategy 
• Data-Centric Approach - We love measuring results and understand the value of the good and the bad to unearth real performance optimization 
• Human and AI-Powered Insights - We drive commercial agility with a constant pulse on our client’s markets and consumers, through technology-generated and human-curated insights 
• Agile Extension of The Client - We are an extension of our client’s team, so we flex priorities to be able respond to their changing needs and technology infrastructure 
• In-Market Actionability - We go beyond strategy to ensure we deliver go-to-market solutions where, when, and how they can best be put into action

Who We’re Looking For

MarketBridge is looking for a Marketing Analytics Manager to oversee client projects and deliver insights based on complex analysis. These projects will leverage diverse parts of your toolkit including marketing analytics, predictive modeling, and marketing framework development. The Marketing Analytics Manager will have ownership over challenging and multifaceted projects, while still retaining executional responsibilities.

Responsibilities

• Analytics Expertise: Serve as a subject matter expert across our solutions offerings such as database marketing, marketing campaign reporting, investigative descriptive analytics, and propensity modeling while leading and individually contributing to analysis tasks including Excel, R, SQL, Python, and SAS
• Storytelling & Strategy: Synthesize analyses, develop solutions and strategic frameworks, and conduct research to construct compelling, detailed, and actionable recommendations for our clients
• Project and Client Management: Primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, and team members while maintaining client relationships across multiple key stakeholders (internal and external)
• Mentorship & Training: Help develop and mentor junior staff through on-the-job, project-based training

Qualifications

This position is for those with significant analytics experience who are looking for an opportunity to use data, research, and best practices to help improve clients’ sales and marketing strategies while increasing their project management responsibility. We are looking for someone who:

• Has 5+ years of experience in the fields of data-driven consulting, market research, or other role where you analyzed data daily
• Can successfully manage challenging marketing and sales enablement projects
• Can use data to build a narrative with actionable strategic recommendations
• Possesses a strong quantitative mindset
• Demonstrates stellar account management, going above and beyond to surprise and delight clients 

Note: This position requires the ability to work in the United States without visa sponsorship. MarketBridge is an Equal Opportunity Employer.

The ideal candidate will:

• Have exceptional project management skills
• Be able to effectively manage and mentor a diverse project team 
• Be a persuasive communicator and storyteller, in person and in writing 
• Be extremely conscientious and organized
• Be proactive and start projects with little prodding

Our Culture

MarketBridge is an organization with an entrepreneurial spirit, full of smart, fun to be around, lifetime learners who want to make a real difference for our clients every day. We are proud to say that our most valuable asset is our people. High performers are recognized and rewarded for their efforts, and you will be working alongside some of the best and brightest people in the industry. Our long-term success depends on a culture in which development is employee-owned, manager-guided, and MarketBridge enabled. Through a range of resources, employees can take advantage of development opportunities, mentoring, and self-directed or business-sponsored courses to help drive their careers. 

We are proud to have been named one of The Washington Post's 2024 Top Workplaces in the Washington, D.C. area! 

Our Office: Our office is designed for innovation, collaboration, and the needs of our diverse workforce. Conveniently located in the heart of Bethesda, MD, we take the stress out of commuting and keep employee well-being in mind. 

• Hybrid work model 
• Business casual dress code 
• Easy access to the Metro Red Line and underground garage parking (with subsidized metro fares and free in-office parking) 
• Open seating plan 
• Standing desks 
• Fully stocked café 
• Wellness room (serves as a place for physical/mental rejuvenation during the workday) 
• Fitness center 

Our Benefits: We provide a benefits experience centered around wellness. It is important to us that every MarketBridger feels cared for and valued. 

• Industry competitive compensation and performance-based bonuses 
• Generous paid time off including vacation, holidays, sick leave, maternity/paternity leave, and Friday Summer hours 
• A wide array of healthcare options including medical, dental, and vision coverage 
• Yearly health and wellness reimbursement 
• 401(k) savings plan with company match 
• MarketBridger-led Social and Wellness Committees 
• Quarterly tenure anniversary and “Above and Beyond” awards 
• Referral bonus program 
• Mentor program for new hires 
• Continuous learning stipend 
• Firm-wide social events including holiday parties, baseball games, and happy hours 

Our Impact: From volunteering to fundraising, MarketBridgers regularly participate in activities that support humanitarian and environmental non-profit organizations (e.g., Doorways, One Love, Dress for Success). Some of these activities include: 

• Volunteering at Shepherd’s Table, an organization that addresses food insecurity and homelessness 
• Annual MarketBridge Valentine’s Day candygrams fundraiser 
• Community service with the Rock Creek Conservancy to reduce litter and invasive plant species 
• Yearly photo contest to encourage MarketBridgers to get involved in nature