Manager, Paid Social and SEM, Ruder Finn

Ruder Finn is seeking a talented Manager of Paid Social and SEM to join our growing integrated digital marketing team. This person should have a genuine interest and curiosity about digital marketing, including strategy, platforms & technology, optimizations, targeting, campaign activation/management and reporting analysis, with experience executing paid digital media across paid Search (Google & Bing) and paid Social (Meta, TikTok, LinkedIn, etc.) to help meet business objectives.

Key Responsibilities

Paid Social:

• Extensive knowledge of social media advertising campaign set up including, but not limited to, creative uploads, limitations, A/B message testing, audience segmentation, pacing and metrics understanding (Meta experience required, LinkedIn, TikTok, Pinterest & Twitter experience a plus)

• Proactively monitor performance daily against KPIs and bring back any findings/optimizations to internal teams

• Support campaign expansion into new campaign types (ASC, etc.) to drive overall results

• Work with teams to establish full funnel campaign and audience segmentation

• Create and implement pixels, conversion APIs, and website conversion/event tagging and tracking

SEM:

• Establish and refine SEM ad campaigns (including PMAX & Shopping) across multiple platforms (i.e., Google Ads, Bing, etc.), which includes tasks such as keyword research, pacing, A/B testing of messages, ongoing campaign & bid strategy optimization, along with reporting on key metrics

• SEM copy development aligned with brand messaging and best practices for optimal performance (utilizing proper keywords, etc.)

• Tap SEMrush and other relevant tools for campaign optimization and competitive insights

General:

• Extract and analyze data/metrics for client reports, ensuring you understand platform-specific analytics and Google Analytics/GA4 (proficiency in Shopify or a similar platform a plus)

• Assist in the setup of accurate tagging and tracking parameters to assess media performance, attribution, and measurement of results across a variety of paid marketing channels (including but not limited to paid SEM, YouTube, Google Shop, affiliate, programmatic display, email, paid social, and referral programs)

• Participate actively in team meetings and client discussions, contributing data-driven ideas on strategy to support client goals

• Review performance in connection to client sales (where able on specific eCommerce clients) and conversion/intent objectives

• Maintains awareness of industry trends and impact to client & assigned accounts 

• Assist in conducting competitive and category-specific research

Qualifications

• 3+ years of experience in Paid Social & SEM for consumer/health brands; eCommerce and/or pharma experience a plus

• Must have experience with: Meta Business Manager, LinkedIn Ads Manager, Google Ads SEM, GTM, GA4, keyword researching/forecasting/optimization, UTMs, etc.

• Bonus experience: Shopify, Magento, or other eCommerce platforms, Pinterest, TikTok, X, international/multilingual search engine marketing

• Strong analytical skills with proficiency in Microsoft Excel

• Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)

• Proactive and enthusiastic with an ability to juggle tasks for multiple client accounts and meet competing deadlines

• A self-starter who has strong problem-solving skills and is always curious to learn more; is driven to own your work and responsibilities 

• Creative in approach, but data informed

• Great energy, curiosity to do and learn new things to support agency growth and offerings

• Detail-oriented, organized, and dedicated

• Bachelor's degree in marketing, digital/integrated marketing, or related field preferred 

Benefits & More

• You will receive a competitive base salary and bonus opportunity

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.

• Monthly allowance for cell phone, office equipment, etc.

• Generous PTO policy with paid maternity/paternity leave

• Transit benefits

• Professional learning and development opportunities

• Workplace flexibility

• On-site and off-site social gatherings

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.