Manager Platforms & Intelligence

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Overview: 

The Platforms team, in our Platforms & Intelligence division, handles the strategic setup, collection and analysis of data. We provide full-service support, starting with a comprehensive data strategy, operational expertise, and advance analytics to measure impactful outcomes. 

Our dedicated team provides expert advice and practical guidance to help clients activate their datasets effectively. We connect clients' platforms and data strategies, aligning marketing and advertising technologies to support their business goals and future growth. 

The Platforms & Intelligence division is seeking a Manager, Platforms to provide hands-on support for platform operations and services for its clients and internal stakeholders. This includes assisting on scheduled and ad-hoc analytic assignments that support syndication management, audience measurement, and decision-making for leadership. 

This role will also involve handling and analyzing vast datasets to uncover insights and opportunities. Additionally, you'll have the opportunity to support high-impact projects focused on process standardization, improvement, and integration of new tools and technologies to enhance platform operations and services for clients and internal stakeholders. 

 
Key Job Responsibilities: 

• Manage the client’s data platform including but not limited to CDPs, cleanrooms, etc. Responsibilities include: deployment of the platforms, end-to-end audience management, and support in troubleshooting initiatives 
• Oversee and maintain data quality in our client’s data platform(s), ensuring accurate and reliable data for audience segmentation and platform activation. Create audience insight reports or other relevant platform reports as needed 
• Manage cleanroom utilization, providing guidance for analysts in using SQL or Python to generate and analyze data to provide actionable insights within data visualization tools such as Looker and Tableau as needed 
• Collaborate with team members to create and manage processes pertaining to data management (e.g., data hygiene, transformation, and loading (ETL) initiatives), platform management, and other cross functional collaboration work 
• Understand the use of 0, 1st, 2nd, and 3rd party data (both online and offline) and stay up-to-date on industry changes, challenges, and opportunities. Provide thought leadership and accomplish various marketing initiatives, including identity matching across datasets, audience curation and segmentation, platform activation, and data analysis consultation 
• Obtain and maintain certificates across major data platform providers as needed 

Required Skills & Experience   

• Relevant experience in marketing technology or data management role 
• Thrives in high-paced environments that sometimes require multitasking and managing multiple workstreams simultaneously 
• A champion of numbers that takes pride in attention to detail to discover impactful opportunities in the data that drive meaningful outcomes for the business 
• Open-minded and curious about marketing technology, always looking to improve on a new way of using strategies and available tools to drive impact across internal teams and clients 
• Self-starter who is capable of running and leading a project, but willing to seek guidance as needed 
• Excellent communication, collaboration, and problem-solving abilities 
• Good sense of time management, prioritization, and project management 

Desired Skills & Experience: 

• Strong knowledge in programming languages (e.g. SQL, Python, JS) and data visualization tools (e.g. Tableau, Looker, BI) 
• Certified or experience with marketing technology platforms (e.g. Google Marketing Platform, Google Cloud Platform, Adobe Audience Manager, Tealium Customer Data Hub, Zeta Marketing Platform etc.) 
• Proficient in marketing terminology such as metrices used in KPI reports (e.g. ROA’s, CPC, CPM, CTR, etc) 
• Knowledge of digital marketing and advertising tools (e.g. The Trade Desk, Meta Business Manager, Google Ads, CM360, DV360) 
• Experience in project management (e.g. Asana, Sharepoint) and data management tools (e.g. Google Cloud, Snowflake, Lotame Data Management Platform) 

We See You   

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.  

Wage and Benefits 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.  

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.  

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency 

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.  

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected]. 

About IPG Mediabrands  

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.