Marketing Communications Specialist - Premium & Pharma Solutions

Company Description

Avery Dennison (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Avery Dennison is an equal opportunity employer.

Please let us know if we can support you with reasonable accommodations throughout the application process by contacting our team via [email protected].

We do not accept unsolicited referrals or resumes from any source other than directly from candidates.

The Team

We are Avery Dennison Labels and Packaging Materials EMENA’s inhouse team of creatives and communicators with expertise across digital, design, content, PR and events.

We ideate, write, design and produce engaging content, campaigns, events and tools (both physical and digital) - with the aim to grow our brand, engage with key audiences, and launch new product innovations.

We follow creative trends and industry insights. We get inspiration from the magic of materials - in particular those that are sustainable and digitally enabled. And we partner with designers, materials scientists, industry experts and future thinkers from around the world.

Job Description

The Role

We are seeking a Marketing Communications Specialist – Premium and Pharma Solutions to join our MarCom team. In this role you will collaborate with marketing, sales and other key internal and external partners to plan, execute, monitor and evaluate marketing communications programs and campaigns. 

You will be responsible for the project management of all marketing communications initiatives of the Premium and Pharma segments, including product launches, events, social, PR and advertising. You will also develop MarCom segment strategies and annual plans, and manage the MarCom segment budgets.
We are looking for a team player with a real talent for developing strong communication plans, who is a digital native, and excels in project management and cross-functional collaboration. It is an exciting opportunity for a proactive, enthusiastic and creative individual with opportunity for future growth. 

The Responsibilities

• Develop MarCom segment strategies and lead the annual planning of campaigns and activities
• Project management of all MarCom initiatives for the Premium and Pharma segments including product launches, events, social, PR and advertising;
  • Develop 360 communication plans including clearly defined scope, objectives, deliverables and timelines
  • Create clear and complete project briefings for our creative team tailored to target audiences
  • Drive and coordinate projects from ideation to execution using Trello as project management software
  • Plan and create high-quality content, including articles, sales collateral, case studies, and customer communications in collaboration with internal and external (freelancers/agencies) teams
  • Coordinate the creation of post-project/event evaluation and report out and share with the team and key stakeholders
  • Ensure all content is aligned with communication principles and tone of voice
• Cross-functional collaboration and stakeholder management
  • Have regular check-ins with marketing segment leads and product managers, and join segment team meetings
  • Ensure clarity on strategies, prioritization, planning and expectations between Marketing, Sales and MarCom teams
• Manage MarCom segments budgets
  • Ensure MarCom segment plans are executed within budget
  • Request POs and manage accurate forecasting

Qualifications

The Skills Required:

• A degree in Marketing, Communications or a relevant field.
• Minimum 5 years of relevant experience
• Knowledge of digital marketing tools and best practices, such as SEO, email marketing, GA4, Google Ads, social media management.
• Fluent in English
• Initiative-driven, proactive, with an open learning mindset.
• Ability to develop strategies, manage multiple projects simultaneously, and be highly organized in setting priorities.
• Demonstrates strong ownership and execution of projects, and is capable of managing the budgeting process within assigned projects.
• Ability to rearrange schedules to meet business needs and respond swiftly to changes or unforeseen problems.
• Skilled in creating slides for presentations (both customer-facing and internal).
• Possesses excellent communication and collaboration skills.

Additional Information

We offer:

• Attractive salary package
• Workplace & work hours flexibility
• Structured learning and development / Mentoring program 
• International environment 
• Events such as International Women’s Day, Earth Day, etc. 
• A growing and welcoming team with good spirit!

Who we are! - Our Story:

Each of us, Every day! Eight Values. One Team!

Being open to every voice, every day, brings our value of diversity to life and makes Avery Dennison a vibrant and engaging place to be. We understand diversity and equal opportunities as enrichment for our future-oriented work. Across our diverse, global team, every voice makes us stronger. When we listen to and learn from each other, there is no limit to what we can achieve together. Each of us is unique, and we appreciate bringing together different personalities and talents.

Avery Dennison is an equal-opportunity employer. In the EMEA region, we have these Employee Resource Groups: 

• EmpoWer - focusing on the engagement, mentoring, and promotion of women

• Mental Health - striving to provide a safe space for employees to discuss mental health issues in the workplace

• Unite - supporting the LGBTQI+ and ally community in the EMEA region

To find out more about all our employee resources groups globally as well as our Diversity, Equity & Inclusion approach, please go to our Diversity and Inclusion pages in the About Us section of our website: https://www.averydennison.com/en/home/about-us/diversity-and-inclusion.html 

At Avery Dennison, we do what we love, and we love what we do - Just click here, and get to know us better: Life @ Avery Dennison (linkedin.com/company/avery-dennison/life/emea)