Marketing Director - Soho Home

The Role...

Soho Home are seeking an experienced and visionary Marketing Director to lead our global marketing strategy at Soho Home a premier luxury furniture retailer. This role is responsible for driving brand growth, market expansion, and customer engagement across multiple regions and channels. The ideal candidate will have a deep understanding of luxury markets, global brand positioning, and a passion for innovation in marketing and digital strategies.

Main Duties...

• Global Marketing Strategy - Develop and execute a comprehensive marketing plan that aligns with the company’s growth objectives and strengthens its presence in the global luxury Homeware market.
• Brand Positioning - Elevate brand awareness and reinforce the company’s global identity as a leader in the luxury home furnishings space.
• Multichannel Campaigns - Lead the creation and execution of omnichannel marketing campaigns, including digital, print, PR, social media, and experiential marketing.
• Customer Acquisition - Develop data -driven, personalized marketing campaigns that focus on customer segmentation to attract high -affluence customers, leveraging channels like social media, email marketing, paid ads & Print for optimal reach.
• Market Research and Consumer Insights - Leverage market analysis, customer segmentation, and data -driven insights to inform marketing strategies and target high -net -worth clientele.
• Team Leadership - Build, Manage and mentor a global marketing team, fostering a collaborative and creative environment.
• Budget and ROI Management - Oversee the marketing budget and ensure optimal ROI through performance tracking and data -driven decision -making.
• Partnerships and Collaborations - Cultivate relationships with Interior designers, influencers, media outlets, and strategic partners to enhance brand visibility.
• Digital and E-commerce - Drive online marketing efforts, including SEO, SEM, email marketing, and social media, to enhance the e -commerce experience and generate qualified traffic.

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What We Are Looking For...

• Education - Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Experience - Minimum of 10 years in marketing roles, with at least 5 years in a senior leadership position within the luxury retail or furniture industry.
• Market Expertise - Proven track record in expanding brand awareness in the home furnishing space
• Global Mindset - Experience working in diverse, international markets with a deep understanding of regional cultural nuances.
• Leadership Skills - Strong team management experience with a focus on mentoring, performance optimization, and fostering creativity.
• Digital Proficiency - Expertise in digital marketing strategies, including social media, SEO, SEM, and e -commerce growth.
• Analytical Thinking - Ability to interpret market data, consumer insights, and performance metrics to shape and optimize marketing efforts.
• Communication Skills - Exceptional written and verbal communication skills, with the ability to present ideas and strategies clearly to internal and external stakeholders.
• Creative Vision - A passion for design and a strong understanding of luxury brand aesthetics and trends

Benefits...

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your potential, we offer training to develop the technical and managerial skills necessary to grow your career.

• Every House Membership
• Weekly Pay
• Free lunch at Store X Café in 180 Strand on Mondays and Fridays
• 50% off Food & Drink in Soho House venues, 7 days a week
• Staff Room Rate; Any Bedroom, Any House, $100 a night
• Private Health and Dental Care
• Life Assurance
• Birthday Day Off
• Up to 50% Staff Discount on Cowshed & Soho Home
• In Office Dog Policy
• Season Ticket Loan
• Christmas Office Closure
• In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
• Free Counselling Sessions
• Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
• Continuous training to develop yourself personally and professionally
• Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.