Marketing Manager

About Cove: Cove is the new way to rent your home! We’re a co-living start-up making it easier and more affordable for young people to have a comfortable place they can call home with a seamless rental experience from end to end. We provide our tenants with stylishly furnished properties, in the most awesome locations in Singapore and Jakarta and make the whole rental process seamless from end to end. Our contract terms are flexible like our tenant’s lives and our rental prices include everything from utilities and wifi and weekly cleaning. What’s unique about Cove is that our tenants get matched with great flatmates and also have access to our community events around the city. Check us out for more exciting information at https://cove.sg/.

At Cove we reward and praise strong performance and strive to produce zero-defect results. We always aim for excellence and to always have the mindset of continuous improvement. In achieving results, we still make work fun and we completely value our team as people, not just resources in which we display care as well as empathy. Celebrating success with our team is also our priority and we highly encourage integrity and transparency.

Job Title: Marketing Manager

Job Type: Permanent, Full Time

Start Date: ASAP

Location: Singapore

Reports To: Singapore General Manager

Role Purpose: Cove is looking for an entrepreneurial and hands-on marketer to lead Singapore marketing activities across all channels with a bias towards social media, content, influencer, and performance marketing. The individual will be accountable for delivery against challenging growth targets and will be responsible for leading a small team so high drive for results and people skills are a must. The skill set required will need to encompass the full spectrum from execution through to strategy for which a solid marketing background will be key. The role requires a ‘can-do’, problem-solving attitude to tackle the broad range of challenges we face as a young start-up.

Goals/Deliverables:

• Flawless marketing execution across all key channels
• Increase top of funnel tenant inquiries
• Drive funnel efficiency: improve conversion rates to property viewings and bookings
• Meet room booking and vacancy rate targets
• Ensure best in class data tracking and reporting
• Manage marketing budget

Core Responsibilities:

• Work closely with Singapore General Manager on developing the overall marketing strategy
• Own the brand strategy driving distinctiveness and impact and ensuring consistency across all touchpoints
• Deploy innovative and cost-efficient marketing activations that allow us to punch above our weight as a start-up
• Oversee and develop consumer interactions to ensure we are delivering a stellar customer experience across all touchpoints
• Lead the execution across all marketing channels including digital/performance marketing, content and social media, offline marketing and events, third party listing platforms, partnerships, PR (corporate and consumer)
• Focus on continuous improvement across all channels to optimize effectiveness and ROI
• Oversee development of best in class reporting dashboards and deliver regular performance reports to management and the board
• Ensure we deliver the requisite number of room bookings set out in business targets
• Work closely with the Singapore General Manager and Sales Manager to understand our customer and work in partnership to drive business objectives.
• Work with the tech team to improve website and customer portals
• Hone and develop all marketing processes and practices to increase team effectiveness

Experience and Qualifications Required:

Essential

• An undergraduate degree in any field (business-related is a bonus)
• Strong academic and professional track record
• Minimum of 4 years’ experience in Marketing (ideally in a high growth/tech-led business)
• Experience managing a reasonably sized budget
• Specific digital/performance marketing experience preferable
• Experience in social media, influencer, and content marketing 
• Highly analytical and business driven.
• Able to communicate clearly and work closely with business stakeholders.

Preferred

• Experience working in an early-stage start-up
• Experience managing a team

Core Skills/Competencies:

• Excellent spoken and written English
• Spoken and written Mandarin is a strong plus
• Strategic thinking
• Self-motivated and takes responsibility
• Analytically minded
• High drive for results
• Ability to be flexible deal with ambiguity
• Creativity
• Attention to detail
• Visual design acumen

What’s in it for You: Working for Cove gives you a lot of opportunities to learn in an exciting young startup incubated through Antler. Co and you’ll be working directly with the three co-founders: Sophie, Luca, and Guillaume, where you’ll also get to experience first-hand what it takes to get a new high-growth business off the ground. In your role, you’ll have the opportunity to hit the ground running and take ownership from day one. Everything you do matters and will add up to make an impact on the team so we will always appreciate the diverse ideas and inputs from everyone. We embrace your development in your journey with us. The team is fast-paced, hard-working, and expects results but we also highly value our employee engagement and are committed to a human and empathetic environment with plenty of fun thrown in.