Marketing Manager

Overview

Marketing Manager (Hybrid) - Bothell, WA

FUJIFILM Sonosite, Inc. - If you are looking for work that matters, you'll find it at FUJIFILM Sonosite. As the creator of point of care ultrasound, we dedicate every day to the innovation and development of imaging solutions that enable clinicians to provide improved healthcare in leading institutions, underserved populations and communities in crisis around the globe. At FUJIFILM Sonosite, we are in the relentless pursuit of answers that allow our customers to be confident that they are making the best clinical decisions for any patient, anywhere, anytime. Members of the FUJIFILM Sonosite team embody our company values: Go boldly, Stay curious, Passion fuels us, Respect each other, Own it and Act with integrity. Headquartered in Bothell, WA USA, FUJIFILM Sonosite is the proud recipient of numerous prestigious design awards and has in excess of 145 patents. Our point of care ultrasound systems are sold in more than 100 countries.

External US

Summary:

The Marketing Manager will be responsible for downstream marketing activities for Fujifilm Sonosite's direct markets in North America and around the world. This includes all regional marketing activities from the development of marketing plans, strategies, and tactics through implementation and follow-up. You will lead strategic and collaborative efforts cross-functionally to ensure the Fujifilm Sonosite experience is customer-focused. This individual will partner closely with sales, marcom, service, and education teams to develop programs that increase patient access to best in class Point of Care Ultrasound (POCUS) technology. You will develop excellent, in-depth knowledge of the point-of-care ultrasound clinical environment, market needs, customers, and Fujifilm Sonosite solutions to be viewed as a resource by our customers, sales team, and internal employees.

**This job will be hybrid, going into the Bothell, WA office 3 days a week. ***

Essential Job Functions:

• Define Sonosite offerings to ensure they are solutions that are differentiating Fujifilm Sonosite and position the company to deliver against unmet customer needs, delight customers and win against competition.
• Provide voice-of-customer and voice-of-sales for real world experiences to business partners to maintain the most effective value-proposition and offerings.
• Perform clinical and industry trend analysis, market share and competitive analysis to identify product and commercial strategies for growth.
• Develop programs that improve the Fujifilm Sonosite experience for both new and existing customers.
• Work collaboratively with marketing communications and digital teams to partner on campaigns that drive brand equity and increased awareness.
• Act as customer success and experience advocate, providing regular updates to the field sales teams.
• Partner with clinical and education teams to develop digital offerings that enhance the customer experience.
• Develop regional and segment-specific targeting, value propositions, pricing, program, and messaging for key products, solutions, and programs.
• Lead downstream marketing efforts and go-to-market planning for new product introductions.
• Work within budget to deliver programs that directly support revenue targets and deliver a strong ROI.
• Develop timely and effective customer communication for important product information such as backorders, quality issues, etc.
• Partner with service and education teams to leverage data for key programs that aid customers and support our brand.
• Establish, develop, and maintain relationships with key customers.
• Develop trust and understanding of the sales team's needs to develop sales enablement tools that allow them to drive business and achieve revenue targets.

Knowledge and Experience:

• BS degree in marketing or related field.
• 4 to 7 years of ultrasound, imaging or medical device marketing or product management experience.
• Proven track record of delivering successful products and/or programs.
• Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and provide meaningful business insights.
• Demonstrated ability to gain a deep understanding of the product portfolio, our business, and the competitive landscape.
• Cross-functional team leadership, ability to lead through influence.
• Passion for data-driven decision making and continuous process improvement.
• Strong communication skills and experience providing updates to all levels of the organization.
• Experience working with diverse executive-level leaders and team members in a cross-disciplinary manner.

Skills and Abilities:

• Self-starter with the ability to identify challenges and deliver on solutions within the business and organization.
• Ability to understand both the clinical and business needs of the customer and FFSS, respectively.
• Strong and deep marketing experience, from strategy to execution.
• Ability to develop plans, forecasts, budgets.
• Broad leadership skills and a proven ability to focus on execution and results.
• Excellent written and verbal communication skills and the ability to build trust and relationships with internal and external stakeholders.
• Ability to lift 25lbs with or without accommodations.

Salary and Benefits:

• $85,000 - $110,000 depending on experience + variable bonus opportunity
• Insurance:
• Medical, Dental & Vision
• Life & Company paid Disability
• Retirement Plan (401k):
• 4% automatic Company contribution
• Fujifilm matches 50 cents for every dollar you contribute, up to 6% of your salary
• Paid Time Off:
• You can accrue up to three (3) weeks of PTO in your first year of employment
• PTO increases based on years of service
• Employee Choice Holidays:
• Four (4) additional paid days off, based on date of hire in the calendar year
• Paid Holidays:
• Seven (7) paid holidays per year

If COVID-19 vaccine is mandated by the federal government, or by state or local government, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption. For all positions, the Company encourages vaccination against COVID-19 and may require that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.

FUJIFILM Sonosite offers a fantastic compensation package, including benefits, and a 401k program. Visit us today to learn more about our exciting technologies and how you can make a difference. To apply and obtain further details regarding key responsibilities and experience requirements, check out our careers page at www.Sonosite.com/about/careers.

FUJIFILM Sonosite is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age, protected veteran status, disability status, or any other characteristic protected by law.

In compliance with the ADA Amendments Act, should you have a disability that requires assistance and / or reasonable accommodation with the job application process, please contact the Human Resources department via phone at 425-951-1200, or via e-mail at [email protected]. Additionally, the affirmative program/plan is available for review upon formal request by employees and applicants for employment in the Human Resources office during regular office hours.

To all agencies: Please, no phone calls or emails to any employee of FUJIFILM about this requisition. All resumes submitted by search firms/employment agencies to any employee at FUJIFILM via-email, the internet or in any form and/or method will be deemed the sole property of FUJIFILM, unless such search firms/employment agencies were engaged by FUJIFILM for this requisition and a valid agreement with FUJIFILM is in place. In the event a candidate who was submitted outside of the FUJIFILM agency engagement process is hired, no fee or payment of any kind will be paid.

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