Marketing Operations Manager (Remote - US)

Why join Nextech?

We are a leader in specialty healthcare technology solutions.

We are an ever-growing team, guided by our iCREATE values of Integrity, Collaboration, Respect, Empowerment, Accountability, Trust, and Excellence. We hold these values in high regard and are driven to succeed in all we do.

We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected].

Job Summary:

Marketing Operations Manager is responsible for optimizing and enhancing the systems, data and processes that enable marketing and sales to operate more effectively. We help the Sales, Marketing, and Support teams track and deliver against operating goals, design and implement key cross-functional initiatives, perform root cause analysis to diagnose challenges, and build / maintain the core GTM systems these teams use to collaborate and succeed every day.

This role is responsible for building dynamic and automated marketing programs to drive efficiency and scalability while having a significant impact on overall company growth and revenue. This role requires having an experience working across a variety of marketing technologies and systems to develop processes that drive leads, improve customer experience, increase engagement and optimize workflows.

This role reports to the Director of Marketing Technology and Operations and is fully remote anywhere in the United States. 

Essential Functions

• Own the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalability 
• Ensure our marketing database is accurate and properly segmented, maintain data hygiene, and align with the overall go-to-market strategy 
• Work cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flow 
• Create, track, and manage lead and activity workflow automation from HubSpot to Salesforce to ensure Marketing delivers contributions to Sales pipeline 
• Ensure quality and integrity by creating, documenting, and measuring lead generation automation workflows, QA processes, and SLAs across the entire lead lifecycle process 
• Optimize marketing automation to ensure seamless data flow among our systems and platforms 
• Collaborate with the Marketing team on the ideation, implementation, and measurement of omnichannel nurture strategies across the entire prospect-to-customer journey 
• Develop and operate reporting dashboards to provide real-time insights into campaign performance

Minimum Requirements

• 5+ years of experience in a Marketing Operations, Marketing Automation, or Marketing Technology role, preferably in B2B SaaS
• Expert-level experience in HubSpot, including familiarity with system administration and managing system integrations
• Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms
• Strong understanding of email marketing, segmentation, and data management
• Exceptional organizational and cross-functional leadership skills
• Excellent written and verbal communication skills 
• Deep analytical skills and demonstrated ability to think strategically about complex issues
• Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines

Preferred Qualifications

• Experience with BI tools such as Tableau and Power BI preferred

Working Environment/Physical Demands

• Working Environment:
• Long-distance or air travel as needed – not to exceed 10% travel.
• Physical Demands:
• Activities require a significant amount of work in front of a computer monitor

Total Rewards

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Volunteer Time Off
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• iCREATE Employee Recognition Program
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options