Marketing Specialist

Join the Canacre team in an exciting role working on leading edge infrastructure projects.

We are technical experts in land, energy, and transportation development delivering accurate, innovative, and agile solutions to our partners. We provide land acquisition, geospatial mapping, data management, web-based GIS, community relations, land feasibility studies, and permitting services. Canacre’s clients include developers, large scale service providers, and government entities that are involved in the planning and development of energy projects, rights of way, resources, and infrastructure across Canada and the United States. Canacre works on large-scale wind and solar power projects, high-voltage transmission lines, pipeline projects, municipal roads projects, and groupings of cellular towers and rooftop antennas.
At Canacre, we act with honesty and integrity within a culture where trust, collaboration, and teamwork flourish. We commit to diversity, inclusivity, and the celebration of successes. Our vision is to foster an environment that promotes inspired and empowered team members who make an impact.

The Marketing Specialist is responsible for creating advertising campaigns and targeting the demographic data of their target audience. The Marketing Specialist is responsible for the graphic development of marketing materials, maintaining company brand standards, and developing and facilitating campaigns with cross functional teams.
Duties and Responsibilities:

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Ensures the various aspects of proposals and other sales & business development materials are compliant, accurate and delivered in a timely manner
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers, prospective employees, and other audiences as required.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Create goals and objectives to approach customers through appropriate marketing channels.
• Help execute outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
• Conduct market research to find answers about consumer requirements, habits, and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with Business Development and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Experience:
• 3-5 years’ proven experience as a marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Strong understanding of professional services and consulting services in the utility, energy and O&G development industries preferred
• Demonstrable experience in marketing data analytics and tools
• Advanced computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
• Experience with Salesforce web services, knowledge of HTML, CSS and web development tools desired
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Post Secondary Degree in Communications, Marketing, Fine Arts or related discipline
This position is hybrid.

At Canacre, our benefits program is one of the ways in which we reinforce the value we place on employees and the role they play in helping us achieve our goals. Canacre offers comprehensive health and dental coverage, paid time off, and disability insurance. Other benefits include a RRSP employer matching program, Employee Assistance Program, flexible work arrangement and a variety of wellness programs.
Canacre is an equal opportunity employer, committed to a diverse workforce. Canacre complies with federal and state/provincial law governing non-discrimination in employment practices.
Given the volume of applications we typically receive, we are unable to respond to all applicants, however, you will be contacted if your experience is a suitable match with one of our upcoming projects.