Measurement Solutions Specialist - App Measurement

As an App Specialist, you will play a critical role in driving business growth and improving app measurement capabilities for our clients by providing technical guidance on app measurement solutions, developing innovative solutions to meet client needs, and delivering effective go-to-market strategies that drive advertiser performance and re-establish the primacy of incrementality through technical GTM.

Measurement Solutions Specialist - App Measurement Responsibilities:

• Collaboration and Influence: Strengthen collaboration between Business and Product teams, ensuring MarSci is a trusted advisor to inform and influence product and partnerships strategy, minimize friction, and drive timely investigation of site events and bugs.
• Education and Enablement: Drive MSP enablement and confidence in bringing measurement products and partnerships to market through training, education, and innovation, tailored to market needs.
• Go-to-Market Strategy: Deliver effective GTM strategies, including fit-for-purpose materials and communications, to drive Marketing Science Partner efficiency and effectiveness in bringing measurement products and partnerships to market, re-establishing the primacy of incrementality through technical GTM.

Minimum Qualifications:

• Bachelor's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.
• 8+ years consulting, research or analytics research experience and experience using data and numbers to formulate insights.
• Experience analyzing and manipulating data sets to understand patterns and provide client insights.
• Experience communicating technical content to general audiences and influencing decisions.
• Experience analyzing and manipulating data sets using tools like R, Python, SQL and applying statistics where appropriate to understand patterns and provide insights.
• Experience with app measurement solutions (e.g., Google Analytics, Adobe Analytics) and mobile measurement partners (e.g. AppsFlyer, Adjust and Branch).
• Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs, predicted lift-time value and marketing mix modelling.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.