PPC Lead

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. 

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. 

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. 

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a User Acquisition Lead for one of our investment products..

Your main tasks will be:

• Develop, implement, and oversee strategies for PPC channels.
• Identify growth opportunities across channels and ensure alignment with overall marketing and business objectives.
• Lead, mentor, and develop a team of PPC specialists (10 ppl).
• Provide guidance on best practices and ensure the team stays up-to-date with industry trends.
• Allocate and monitor budgets across channels and projects to ensure cost efficiency. Forecast, track, and adjust budgets based on performance.
• Work closely with creative and analytics teams to ensure cohesive marketing efforts.

We expect from you:

• 5+ years of experience in PPC or digital marketing, with at least 2 years in a leadership role (strong knowledge of keyword research, bidding strategies, and campaign structures)
  
• Strong people management skills.
• Proficient in Excel/Google Sheets.
• Good analytical skills and ability to interpret data.
• Hands-on experience with conversion tracking and attribution models.
• Knowledge of A/B testing tools and methodologies.
• English is B2 or higher.

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc. 

Sounds good? Join us now!