Product Led Growth Demand Strategist

Introduction
Do you enjoy using both the right and left side of your brain combining analytical and creative thinking? Do you thrive in situations where you are required to make rapid decisions based on analytics insights? Do you flourish in an environment where there isn’t one right answer but constant experimentation testing and failure to lead you in the right direction?
The Product Led Growth team is highly skilled and dedicated cross functional team with the mission to improve performance for a small subset of IBM’s products. As a Demand Strategist within Product Led Growth you will collaborate with the cross functional team for a specific product and work closely with marketing experts product managers and sellers. You will work on the strategy through data driven insights to achieve growth KPIs translating that strategy into clear actions and execute on those.

Your Role and Responsibilities
As Demand Strategist you will be accountable for the design development and optimization for omni-channel marketing programs associated with demand motions. Your main responsibilities will include:
1. Strategy Planning & Audience-Centric Journey Design
• Understand the market landscape business objectives target personas key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences like organic search paid search web email and routing
2. Execution Orchestration
• Collaborate with relevant stakeholders on execution of demand strategy
• Manage the actions for your specific PLG product team
• Partner with content digital and email experts to create & execute an omnichannel experimentation plan
3. Performance Optimization
• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Conduct analysis of marketing performance
• Evaluation of relevant KPIs (such as impressions web traffic organic search performance leads pipeline or wins)
• Highlight emerging performance opportunities or challenges
• Propose and deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action – translate performance insights directly back into planning and orchestration

Required Technical and Professional Expertise

• Relevant work experience including experience in a digital marketing
• Critical thinking skills and curiosity to pursue open-ended problems
• Good presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership in English
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical and Professional Expertise

• Marketing experience in cybersecurity or identity and access management
• Knowledge of Geo/Market strategies and localization requirements