Product Marketing Coordinator

Description
Hybrid: Work physically at General Motors 3 times per week (TUE-THU)
Role:
The Product Marketing Team works in an inclusive, respectful, challenging and exciting environment! We collaborate with the commercial team, dealer network, program teams, communication, training and many other areas, managing the product portfolio through a 360 degrees vision (mix, positioning, content, competition, etc). We participate in all stages of vehicle development, contributing to build the company's 0-0-0 vision of the future. If you are a motivated person, good communicator, have analytical skills and love to learn in a challenging and positive environment, join us!
What You'll Do (Responsibilities)

• Develop both tactical and strategic plans to improve the product main KPIs throughout the lifecycle including new content, configurations, price, mix, volume, colors and special editions;
• Define and lead the Go-to-Market plan for new launches to guarantee vehicle and consumer success;
• Have a 360 view of product strategy (KPIs, Advertisement, Distribution, Price, Volume, Test drive, Training, Events, etc);
• Represent Marketing in the Program Development forums along with cross-functional/technical areas providing voice of the costumer; market inputs; competition analysis and other relevant data to guarantee a winning product strategy;
• Create insightful product briefings to brand content teams and partner agencies;
• Collaborate in the development of long term and portfolio strategies along with Product Planning team;
• Collaborate in the development of market researches and ad-hoc studies with Consumer Insights team ;
• Ensure product strategies are aligned with Sales and Distributors (Vehicle Dealers)
• Support all product communication with overall market including technical specification sheets, price lists, press releases, etc;
• Support product experiences and events organization with Live Marketing and PR teams;
• Develop and support product presentations and studies to C-Level executives;
• Support and work collaboratively with other South America Product teams.

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Additional Description
Your Skills & Abilities (Required Qualifications)

• Bachelor Degree in Administration or Engineering or related areas
• Previous experience in Product Marketing, Product Planning or Brand management roles
• Languages: Fluent English (mandatory)
• Critical Skills: Action Oriented; Customer Focus; Active Learning; Peer Relationships; Resilience; Project Management; Critical Thinking

What Can Give You A Competitive Edge (Preference Qualifications)

• MBA/Masters (strongly recommended)
• Spanish knowledge (desirable)
• Microsoft Office Advanced knowledge (strongly recommended)

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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.