Product Marketing Manager

Overview:  

Vivi is the only wireless screen mirroring and digital signage tool designed for education. We help IT help teachers help students with classroom technology that enhances collaboration, control, and creativity.  

Vivi exists because we all had that one teacher who changed our life, who went above and beyond to serve as a role model and sage. They guided discussion, connected with their students on a personal level, were just as engaging and entertaining as they were educational, and they created a dynamic learning environment by constantly involving students.

Personalized learning environments have been proven to deliver better educational outcomes for individuals through increased participation and engagement. Successfully creating such an environment requires a fluid, visual dialogue between teacher and student. This is why Vivi exists. Vivi is used by over 825,000 teachers and students around the world and is setting out to provide tangible solutions to the enormous education industry with our high-growth, ambitious, and creative team. In this rapidly evolving technology landscape, Vivi is always looking for new ways to disrupt the classroom experience, enhance customer journeys, and expand globally.

The Role:   

The Product Marketing Manager will be responsible for developing and executing compelling go-to-market strategies that drive revenue growth and product adoption for existing products, as well as coordinating and executing launches for new products. This role will work closely with cross-functional teams, including product management, sales, and marketing, to ensure our products resonate with our target audience and achieve their full potential. 

Responsibilities:  

Product Positioning and Messaging 

• Develop and refine compelling product positioning and messaging that differentiates our offerings in the market. 

• Create clear and concise value propositions that resonate with our target audience. 

• Develop compelling product narratives that highlight key benefits and use cases. 

Go-to-Market Strategy 

• Develop and execute comprehensive go-to-market strategies for new product launches and feature releases. 

• Collaborate with sales and marketing teams to align on messaging, sales enablement materials, and customer success stories. 

• Identify and prioritize target markets and customer segments. 

Market Insights and Competitive Analysis 

• Conduct in-depth market research to understand customer needs, industry trends, and competitive landscapes. 

• Monitor competitor activities and analyze their product offerings, marketing strategies, and pricing models. 

• Identify opportunities to differentiate our products and gain a competitive advantage. 

Product Launches and Events 

• Plan and execute successful product launches, including press releases, webinars, and other marketing initiatives. 

• Develop engaging presentations and demos to showcase product features and benefits. 

• Collaborate with the marketing team to create compelling content for various channels, such as blog posts, social media, and email campaigns. 

Sales Enablement 

• Develop and deliver effective sales enablement tools and training materials. 

• Equip the sales team with the knowledge and resources they need to sell our products effectively. 

• Provide ongoing support and guidance to the sales team.  

Required Skills:  

• Bachelor's degree in marketing, business, education, or a related field. 
• 5+ years of experience in product marketing or a similar role. 
• Strong understanding of the education technology industry and market trends. 
• Proven track record of developing and executing successful go-to-market strategies for digital products. 
• Excellent written and verbal communication skills. Ability to build and deliver impactful content. 
• Strong analytical and problem-solving skills. 
• Ability to work independently and collaboratively in a fast-paced environment. 
• Experience with marketing automation tools and CRM systems. 
• Proven track record of delivering all aspects of product launches and campaigns, end to end. 

Bonus points for:   

• Prior experience working at an EdTech Startup 
• Prior experience teaching in K12 

What we can offer you:

• Learning & Development Fund – we offer each employee an annual L&D budget to assist with furthering their skills
• Wellness program – Stipend towards a wellness platform
• Competitive Benefit Plans including TalkSpace Subscription
• Give back to the community with our Volunteer Program
• Birthdays off each year

Vivi is an equal-opportunity employer. This means we are committed to recruiting, training, compensating and promoting our employees regardless of Race, Color, Ancestry, National Origin, Religion, Creed, Age, Disability, Sex, Gender, Sexual Orientation, Gender Identity, Gender expression, Medical condition, Genetic Information, Marital status, or Military or Veteran status. As an education technology organization, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in our consumers, employees, and partners. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we champion daily.

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