Product Marketing Manager (B2C)

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

As a Product Marketing Manager, you will ensure the “voice of customer” permeates our product roadmap and outbound marketing. Responsible for both inbound and outbound activities, you will closely partner with product managers to support the product roadmap, lead GTM plans for key features and ensure the adoption of our current offerings. You will craft compelling positioning and messaging, identify key audience segments, and lead customer research to understand their needs deeply.

The US-based salary range for this position is $100,000 to $130,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Strategic Launch Planning: Lead the strategic planning for new feature launches including briefing of go-to-market strategies, ensuring alignment with Life360's mission, member needs and marketing priorities.
• Feature Adoption: Drive feature adoption among our customers by leading the development and execution of insight-driven marketing campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies.
• Positioning & Messaging: Craft compelling positioning and messaging that highlights the unique value of our features. Ensure messaging resonates with our core audience segments and aligns with Life360's brand voice.
• Customer Research: Become an expert on our target users, understanding their needs, behaviors, and how to enhance their experience with Life360. In close collaboration with Product Managers, you'll translate user insights into actionable strategies that shape feature development and marketing approaches. 
• X-Functional Collaboration: Work closely with cross-functional teams, including product managers, Lifecycle Marketing and Customer Care, to ensure successful feature launches and retention efforts meet our KPIs.
• Performance Analysis and Growth Mindset: Collaborate with Analytics and cross-functional marketing teams to analyze key product marketing initiatives, adopting a test-and-learn approach to optimize future strategies. Leverage insights for continuous improvement and contribute actionable user feedback to key stakeholders. 

What We’re Looking For

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably in a consumer-facing app or technology company.
• Proven track record of successfully bringing new products or features to market.
• Strong understanding of customer segmentation, positioning, and messaging strategies.
• Excellent analytical skills and ability to derive insights from data.
• Experience conducting customer research and translating findings into actionable strategies.
• Exceptional communication and collaboration skills, with the ability to work effectively across different teams.
• Creative thinker with a problem-solving mindset.
• Self-motivated and able to manage multiple projects simultaneously in a fast-paced environment.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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