Product Marketing Manager - CRM + Platform

Position Overview: 

Apollo is looking for a talented product marketer to help us develop AI across the Apollo platform and build out our CRM offering.

This is a career-defining opportunity to shape our product offering to ensure that we are staying one step ahead of the curve.

Your mandate - 

• Synthesize market insights, monitor competitors, and gather customer insights to deeply understand how the industry is evolving and what customers need
• Work hand in hand with product and research to inform and prioritize the roadmap
• Run betas to test out new functionality with smaller sets of users
• Launch new products and features working with marketing and sales to grow awareness and adoption

This is a highly collaborative role. You will work closely with other Product Marketers, Product, Research, Marketing and Sales. This role reports to the Lead Product Marketing Manager working across CRM and Platform. An ideal candidate will be someone who has experience in Product Marketing and is looking to join an excellent team of Product Marketers at a fast growing company. You come with an understanding of how PMM can add value but are comfortable jumping in and learning as you go. This role is fully remote (but must be based in North America) and will require occasional travel. 

Responsibilities:

• Shape and evolve Apollo’s platform narrative
• Conduct competitive benchmarking and industry analysis
• Gather customer insights, partnering closely with research
• Work hand in hand with product to shape and build out the roadmap
• Test our early offering with beta customers
• Launch new products and features
• Run coordinated GTM campaigns across marketing and sales
• Enable Sales and GTM teams

Qualifications:

• 5+ years of experience
• 2+ years of experience at a high-growth b2b SaaS company
• Prior experience in the CRM space preferred
• Able to make data-driven recommendations and experience partnering with research and analytics teams
• Experience partnering closely with product
• Experience launching products
• Strong cross-functional collaboration - great at working across many teams
• Bias toward action. Strong ability to get things done and move things forward
• Strong interest and experience working with AI is a big plus