Programmatic Account Manager

Company Description

About Merkle

We are Merkle B2B, one of the biggest B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to end, the best B2B agency, we are growing at a rapid and exciting pace.

You will join a team of over 1,000 B2B specialists globally, being agency of record for some of the biggest B2B brands in the world where we provide service across our many practice areas, including Media, Creative, Insights and more. But don't just take our word for it – we've recently won The Drum's Best Large B2B agency award.

Job Description

The Programmatic Account Manager role leads programmatic planning across client accounts within your portfolio. Taking an important role in delivery of programmatic campaigns, you will demonstrate best-in-class programmatic planning across multiple DSPs, and great client management. You will likely manage at least one Programmatic Account Executive that you will help develop the skillset of, whilst also ensuring your own development.

You will report into the Account Director, and be used to working at pace across many simultaneous projects either within one account or more likely across multiple accounts. You will develop your experience across both the programmatic brand and demand gen sides of the business and investigate new opportunities, new programmatic partners and new tactics to test out for clients. Your desire to ensure fresh thinking is brought to plans will fuel the building of a network of contacts with programmatic partners,. Further you will work with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.

Qualifications

THE KEY RESPONSIBILITIES

• Own programmatic campaign delivery, planning, activation, reporting and optimisation of campaigns for clients
• Build relationships with campaign leads on the client side, and become a trusted source of quality planning and plan delivery
• Build a network of programmatic partner relationships – both with important, established partners and new and upcoming partners to test
• Work with the team (internal and external) required for delivery of campaign – from other channel teams to analytics teams, to creative agencies, PR agencies
• Build an exciting and dynamic presentation style to help sell in programmatic plans and proposals to clients
• Supporting and training of the Account Executives in delivering all programmatic planning
• Create insightful and insights based on data analysis to guide recommendations, optimisations and expansion of campaigns with clients
• Supporting the account leads and the wider agency leadership team with projects, including new business pitching, presentations, MB2B product development and award entries
• Immerses self and team in clients' business: understanding their goals, external economic environment, markets they operate in, competitive threats and partner agencies; know client's products inside out and applies this knowledge to deliver, client plans and service
• Use knowledge of MB2B (and Dentsu) capabilities to influence and contribute to value-driven solutions

THE BEHAVIOURS

• Ability to manage programmatic campaign delivery from start to end
• Manage multiple partners - from our teams, to external agencies and of course clients
• Experience balancing multiple sales opportunities across several projects/workstreams and likely across multiple accounts
• Experience maintaining clean records of sales outreach and contacts in a CRM, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated
• As keen to create development opportunities for the Account Exec(s) they are managing as they are for themselves
• Takes on challenging projects/problems and creates plans that get things moving
• Finds the right balance of constructive challenge and adaptation when faced with opposition (be that guided by clients, team or leadership)
• Can manage down and up to balance and bringing in support
• Delegates and does not try to do everything themselves
• Spots potential opportunities for cross-selling
• Sees patterns in data, understand what it means and translate into action plans
• Knows who their broader team member group are and ensures they are kept informed
• Creates helpful client proposals on a range of topics, not just their own brand / area / expertise
• Understands client's market strategy and goals, how all the op-cos can help deliver that and can represent them to the client

THE EXPERIENCE

• Good all-round client service experience
• Experience of programmatic planning across at least medium-sized clients
• Programmatic activation experience and good sector/B2B experience
• Experience managing the finances for campaigns
• 2 years' experience in managg campaigns on DV360/TTD or others
• Experience with ad server (CM360)
• Maintain relationships with the programmatic partner community
• Good overall knowledge of MB2B (and Dentsu) products and services
• Experience in Ad server and DSP reporting.

Additional Information

What we'll give to you:

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. The team are in the office twice a week. Whether it's the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

• Flexible hybrid working with wonderful central London office location
• Career development through Merkle University and other tools; with access to courses, textbooks, mentorship, and external training funding
• Private Medical Insurance, Company Pension, life insurance, and other corporate benefits
• A selection of other benefits includes 3 wellness days, birthday day off and 2 volunteer days.

Diversity, Equity & Inclusion

Dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

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