Quantitative Marketing Analyst

Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you. 

In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly on serving those in the medical industry. With healthcare in our heritage, we soon expanded to serve high-earning professionals in many other industries, providing all with leading-edge financial solutions, including our extensive network of community banks.

Today, BHG Financial has firmly established its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service.

Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers.

From business to personal loans to relationships with community banks, the country’s top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy.

Who You Are

You are a self-driven analytics professional, who loves to work closely with data and ground your work in business impact. The focus of this role is lifecycle marketing analytics, which is a dynamic area at BHG, which you will have wide latitude to shape. Common projects include: building marketing lists, creating entirely new data pipelines, analyzing and assigning high-performing content, assessing current targeting strategies and creating new ones, evaluating new audiences for targeting, and presenting audience and content insights to marketing leaders.

What You'll Do

• Drive revenue growth in lifecycle marketing channels through segmentation, messaging, and list targeting strategies
• Present marketing channel performance and ad-hoc analysis, to audiences from technical analysts to executive leader levels
• Build and maintain data pipelines, and work with the marketing operations team to execute marketing campaigns
• Distill what makes marketing content perform well, and work with the design and copywriting teams to ensure content is relevant to our audience

What You'll Need

• Bachelor/Master’s degree with a quantitative background (e.g. Statistics, Math, Analytics, Economics, Operations Research)
• 2+ years of experience in analytics, with strong communication and collaboration skills
• Ability to identify business problems and profitability drivers; gather and analyze data to pierce through ambiguity; then go from ideation and analysis to implementing the solution and reporting on its impact
• Experience with designing and implementing A/B tests. Good understanding of hypothesis testing and statistical significance
• SQL, R or Python data analysis skills; Advanced Excel; Tableau a plus
• Prior lending (banking/fintech) or marketing agency experience is a plus

Life at BHG Financial

At BHG Financial, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player, and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.

Why You Should Join BHG Financial

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG Financial include:

•Medical/Rx/Dental/Vision coverage for employees and their eligible family members

•Competitive PTO and vacation policies

•1 Friday off each month for Wellness Weekends

•Company 401(k) plan with employer contributions after one year

•Company-sponsored training and certification opportunities

•Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses

•Ongoing volunteer opportunities to give back to the community through our BHG Cares program

If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!

BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.