SEM Strategist

Unlock Health • Remote

Company

Unlock Health

Location

Remote

Type

Full Time

Job Description

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

Title: SEM Strategist
Direct Manager Title: Associate Director of Performance Marketing

The Role
The purpose of the SEM Strategist is to assist the Account Management team with digital strategy, advice, and support; to help keep abreast of SEM platform offerings, policies, and products; and to support the scalability of the Account team as the organization grows.

What You’ll Do

Strategy Team Management & Collaboration

  • The SEM Strategist will work closely with the Manager, SEM Strategy, and the Associate Director of Performance Marketing. Cross-departmentally, they will collaborate with the Sales team, Client Leads, and the Programmatic & Social Strategy Manager. They will also interact with Account Management and Ad Operations teams.
  • Present a unified recommendation for Performance Marketing using the All-In core offering, with direct ownership of the SEM portion of the recommendations

Sales & Client Services Support

  • Budget Recommendations:
    • Recommendations as requested from the Sales and Client Services team, and work collaboratively with client teams as needed
    • Develop presentations or training sessions for clients to explain SEM strategies, industry trends, and performance data
    • Proactive Recommendations: Provide forward-thinking recommendations for upsells or budget reallocations based on campaign performance and industry shifts
  • RFPs:
    •  Assist with RFPs from a client strategy perspective
    • Pull data as needed or work with data teams together on information for RFPs as needed

Digital Strategy

  • Policy & Guidelines:
    • Ensure all campaigns comply with HIPAA,PHI, and other sensitive healthcare regulations, providing best practices and strategic guidance
  • Strategic Guidance:
    •  Support CMs/Sales/Client Leads with ad hoc strategy & support, campaign optimizations, inquiries, etc., as needed in tandem with other resources
      • Ongoing refinement and development of keyword templates
      • Assist with campaign audits and reviews
  • Client Support:
    • Support CMs/Sales/Client Leads on select client calls from a strategy/backup perspective as needed, in tandem with other resources
    • Create tailored SEM strategies based on client-specific goals, service lines, and geographic priorities
    • Regularly assess campaign performance with ad ops team, and implement refinements to maximize efficiency and achieve KPIs
  • Platforms & Products:
    • Partner with platforms like Google and Bing to pilot new features and products, evaluating their potential for healthcare clients
    • Dig into & research digital strategy trends as needed for the company
    • Look into platform changes, updates, product features, and trends
    • Meet with Google reps as needed
  • Deployment:
    • Serve as a mentor to junior SEM team members, helping them grow their knowledge of healthcare-focused SEM strategies
    • Stay up to date on SEM certifications and trends, providing ongoing training to the team to align with industry changes
    • Research the next steps and strategy and provide recommendations on any deployments needed
    • Support the education, roll-out, and next steps of any product adoptions, updates or changes
    • Assist with the implementations of initiatives as needed

Ideal Qualifications

  • At least 5+ years’ experience with a healthcare background specific to paid digital (agency or client side)
  • Proficiency in tools like Google Ads and Bing Ads

Nice to Have

  • Experience with healthcare SEM campaigns, including sensitive targeting strategies and compliance expertise

Perks and Benefits

  • Competitive Salary
  • Health, Dental, and Vision benefit packages to fit all types of lifestyles
  • Life, Short- and Long-Term Disability Insurance paid 100% by the company
  • FSA / HSA Options
  • 401(K) with a generous company match program
  • Flexible Paid Time Off (aka- unlimited)
  • Paid Parental Leave
  • Hybrid and Remote work schedules available
  • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
  • Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creativity, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock and its affiliate companies is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: Performance Marketing/Media/CoGs

#LI-Remote

Apply Now

Date Posted

12/25/2024

Views

0

Back to Job Listings ❤️Add To Job List Company Info View Company Reviews
Positive
Subjectivity Score: 0.9

Similar Jobs

Project Manager - Versapay

Views in the last 30 days - 0

Versapay a growing business focused on simplifying the invoicetocash process is seeking a businessminded strategist to facilitate and support organiza...

View Details

SEO Strategist - SmartBug Media

Views in the last 30 days - 0

SmartBug Media a globally recognized digital agency is seeking a Strategist SEO with 58 years of experience The role involves developing and implement...

View Details

Strategic Communications Strategist - INTECON

Views in the last 30 days - 0

INTECON LLC is seeking a Strategic Communications Strategist for a fulltime remote position The role involves developing and implementing communicatio...

View Details

Senior Supply Chain Product Strategist - Pigment

Views in the last 30 days - 0

Pigment founded in 2019 is a rapidly growing SaaS company offering an efficient Enterprise Performance Management platform With over 480 employees acr...

View Details

Director, Startup & VC Placement - Management Leadership For Tomorrow

Views in the last 30 days - 0

MLT launched the Startups and Impact initiative in 2024 to promote equity and representation in the startup ecosystem particularly for BIPOC and femal...

View Details

Senior Social Media Specialist - Attentive

Views in the last 30 days - 0

Attentive is an AIpowered mobile marketing platform that enables brands to personalize consumer engagement driving higher recurring revenue and maximi...

View Details