Senior Advertiser Insights Manager

Who We Are
At adMarketplace, our mission is to deliver the most engaging consumer search experiences while empowering advertisers to measure media performance accurately. Today, millions of people worldwide engage with our exclusive, transparent media placements across the internet's leading browsers, shopping apps, and review sites.
Our award-winning culture is built around five core values (known as our 5C's): Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work.
What You'll Do

• You are responsible for helping the Advertiser Success teams drive senior-level client conversations that challenge their thinking and compel them to engage with adMarketplace on their business growth
• Drive client insights information gathering efforts from primary and secondary sources and assess accuracy, validity and materiality
• Analyze advertiser marketing objectives and evaluate how they align with media strategies and data insights to justify and optimize budget allocation.
• Work with first-party and third-party data analysis to develop insight-driven market, consumer, product and competitive POVs with clear business and marketing implications for senior-level audiences.
• Draft narratives and decks to be presented to clients analyzing clients current marketing goals and how they align with adMarketplace's solutions
• Collaborate with the Advertiser Success Team to marry advertisers' data with industry insights, creating compelling value propositions for campaigns.
• Compare advertisers' strategies to those of their competitors, identifying opportunities for differentiation and growth.
• Support the Advertiser Success teams in the development of consumer-focused primary client case studies and research studies to unlock growth opportunities for clients

Qualifications

• Bachelor's degree; 4 to 6+ years experience in digital marketing, account planning, marketing research and/or consulting
• Experience building high quality and effective client facing collateral across multiple formats such as slides and one-sheeters.
• Experience with first-party data and tools (e.g., business intelligence platforms, surveys, etc.) and third-party data (e.g., syndicated data sources like MRI, Comscore, etc.).
• Knowledge of digital ad market, consumer, and competitive trends
• Ability to see and simplify big-picture strategy and implications through granular data for senior-level audience
• Ability to engage effectively with senior internal stakeholders

Preferred Qualifications:

• Experience in performance media and/or eCommerce business models
• Experience in design and/or graphic design
• Proficiency in Media Math metrics and a working knowledge of measurement methodologies including MMM, MTA & LTA
• Proficiency in Google Workspace

Opportunities

• Competitive base salary & team bonus plan
• Comprehensive benefits package & 401k
• Commuter Benefits
• Clear career pathing for individual growth into potential leadership role
• Ability to pitch a results-oriented solution to the largest brands and agencies across multiple verticals
• Annual continued education stipend
• In-Office lunch 3-4x per week
• Fully stocked kitchen (unlimited coffee)
• Summer Fridays
• Management Training
• Dog-friendly Office
• Extra-curricular sports programs

Travel & In-Office Notes:

• Based in our NYC headquarters (90% in-office outside of work travel)

*Compensation Range: $100,000 - $130,000
#LI-Onsite
Join Us
adMarketplace has been named as one of the best places to work in New York City by Built In and Crain's- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it's never been a better time to join our team!
We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow.
At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either.
We know you've come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it's a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.
No Third Party Recruiters. We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
*This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.