Senior Copywriter, Brand

At SocialPilot, we’re on the lookout for a talented and experienced Senior Brand Copywriter to join our Brand Marketing team. You will be instrumental in shaping the voice and tone of SocialPilot's brand globally. Your expertise will shine as you create compelling, innovative, and cohesive copy across various platforms, including social media, campaigns, events, website, and more. You will be critical in building our brand narrative while driving engagement and alignment with our core values.
This role is full-time, Remote.
 

What you will do

• Craft Brand Narratives: Develop and execute impactful, cohesive brand stories across multiple channels.
• Innovative Campaigns: Brainstorm creative campaigns and innovative ways to elevate our brand presence in global markets.
• Versatile Content Creation: Write and edit copy for social media, websites, ad campaigns, newsletters, press releases, blogs, videos, and events.
• Global Voice Consistency: Maintain a consistent brand voice and tone that resonates with a global audience while adapting to diverse cultural nuances.
• Target Audience Expertise: Understand and define our audience personas and craft messaging that aligns with their needs and motivations.
• Ideation and Strategy: Collaborate with cross-functional teams to conceptualize campaigns and strategize creative approaches to engage target personas.
• Data-Driven Copywriting: Analyze performance metrics like click-through rates, engagement rates, and open rates to optimize and experiment with copy effectiveness.
• Cross-Channel Collaboration: Partner with design, content marketing, and SEO teams to deliver high-quality creative assets.
• Feedback Integration: Revise and improve copy based on constructive feedback from internal teams and leadership.

What are you like

• Experience: 5-6 years of professional copywriting experience, preferably in branding or creative roles, with a strong portfolio showcasing impactful work across digital and offline channels. Agency experience will be a plus.
• Creative Thinker: Ability to develop unique, bold ideas that elevate brand messaging and resonate with audiences.
• Strong Storytelling Skills: Exceptional ability to translate brand values into compelling stories and taglines.
• Audience Insight: Expertise in understanding and engaging diverse customer personas across various platforms and cultures.
• Data-Driven Approach: Experience leveraging A/B testing and performance metrics to refine copy and enhance audience engagement.
• Exceptional Communication: Impeccable grammar, attention to detail, and proficiency in short and long-form content creation.
• Digital Savvy: Strong understanding of digital marketing platforms, trends, and social media landscapes.
• Team Player: Highly collaborative with the ability to lead brainstorming sessions and contribute creative ideas.
• Adaptability: Agile in managing multiple projects, meeting deadlines, and navigating a fast-paced environment.

About SocialPilot

SocialPilot empowers over 13,500+ agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.
We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.
SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

Our impact so far

• Helped 13,500+ marketing agencies and SMBs across the globe
• 5 billion+ social media posts published
• SocialPilot Wins the ‘Next Frontier Startup’ Award by SaaSBoomi
• Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• Named as the Top 10 Bootstrapped Startups in India
• Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
• Officially a Great Place to WorkTM - Certified startup
• Rated by YOUR STORY as the Number 1 social media scheduling tool

What we believe in

• Customer Obsession: We put customers first while making decisions and planning future goals
• Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
• Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
• Nimbleness: We respond rapidly to changing circumstances and customer needs
• Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

Why join SocialPilot?

• Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
• No micromanagement: Own up your work and be accountable without the need for close supervision.
• Great team: Work with a great team with diverse backgrounds from world-class organizations
• Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
• Best in class health and medical benefits
• Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
• Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
• Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office