Senior Manager, Digital Demand Generation

Who we are

Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!

Mindtickle is an AI revenue enablement platform helping our customers across training, content, and insights to win more deals, faster. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. This year, Mindtickle won a Bronze Stevie Award for Technology Excellence.We’re looking for a Senior Manager, Digital Demand Generation to lead our efforts in driving pipeline growth through digital channels, including web, paid social, paid search, and content syndication. This is a critical leadership role with a direct impact on revenue growth and success.

What You’ll Do

Strategy & Leadership




- Manage the global digital demand generation strategy to meet pipeline, SQL, and revenue goals.

- Lead a demand generation team, ensuring alignment on goals, metrics, and execution.

- Partner closely with sales, content, product marketing, campaigns, and revenue operations teams to build an integrated approach to demand generation for digital.

- Drive innovation on digital strategies, continuously test and iterate on approaches to improve performance.




Pipeline Generation




- Lead the development and execution of high-impact, multi-channel initiatives across Web, paid search, paid social, and content syndication to generate quality pipeline.

- Manage website performance including conversion, campaign pages, optimizations. Work closely with the web manager on your team to continuously test and maximize performance.

- Drive account-based marketing (ABM) programs across digital channels to target accounts.

- Collaborate with product marketing to align messaging and assets with target personas, industries, and use cases for digital channels.

- Drive alignment with sales teams on lead handoffs, pipeline goals, and success metrics.

- Continuously track the ROI from each channel and optimize.




Optimization & Analytics




- Monitor and analyze performance across digital channels, leveraging insights to optimize spend and improve ROI.

- Define KPIs, dashboards, and reporting frameworks to measure the success of demand generation in digital channels, highlighting pipeline impact and areas of improvement.

- Identify trends, opportunities, and challenges in campaign performance, audience behavior, and market dynamics.




Budget Management




- Manage and allocate the demand generation budget to maximize ROI and pipeline impact.

- Evaluate and recommend new tools, platforms, or channels to scale demand generation efforts effectively

What You’ll Bring

• Leadership Experience: 8-10 years in demand generation, growth marketing, or digital marketing, with at least 3+ years managing teams.
• B2B Expertise: Proven track record of success in B2B SaaS, enterprise software, or related industries.
• Pipeline Ownership: Experience driving measurable results, including pipeline growth, MQLs, SQLs, and revenue contribution.
• ABM Proficiency: Hands-on experience designing and executing successful ABM strategies for digital channels.
• Analytical Mindset: Ability to use data to make informed decisions, optimize campaigns, and forecast future pipeline performance.
• Technical Fluency: Deep knowledge of marketing tools like WordPress, Salesforce, LinkedIn Campaign Manager, and ABM platforms (e.g., Demandbase).
• Cross-Functional Collaboration: Exceptional communication and collaboration skills, working effectively with sales, RevOps, product marketing, and content teams.
• Innovative Thinking: A passion for experimenting with new ideas and pushing the boundaries of demand generation strategies.

Our culture & accolades

As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.

Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.

Mindtickle is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.