Senior Marketing Manager, Lifestyle Collection

Dotdash Meredith is seeking a Senior Marketing Manager, Lifestyle Collection to work in our New York-based Marketing Department for the Lifestyle Collection specifically on Magnolia Journal. The overall goal of the position is to write marketing proposals that will help attract, maintain, and increase advertising business across a variety of key ad categories. 

The Senior Marketing Manager, Lifestyle Collection – will strategize around Magnolia Journal brand goals and objectives as well as those of our marketing partners. This position plays an integral role in driving ad sales revenue. The Sr. Manager will also be responsible for integrated category proposals that leverage the full portfolio of the Lifestyle group’s print and experiential assets.

The position combines pre-sale ideation and program execution to leverage Magnolia and the larger Lifestyle collection as vital media partners across multiple categories. The Senior Marketing Manager, Lifestyle Collection must be an enthusiastic, creative thinker, has great presentation skills and a team player who is resourceful, detail-oriented, and able to thrive in a fast-paced environment.

Responsibilities:

• Develop client specific concepts and programs to drive revenue in print and/or sponsorship revenue which includes brainstorming with sellers, researching program concepts, writing and designing proposals/presentations and helping Ad Sales pitch when needed

• Supports Ad Sales Marketing through ideation program development, RFP fulfillment, etc. 

• Conceive, develop and articulate new programs, initiatives and media solutions for the Lifestyle Collection

• Participate in strategy sessions to evolve and optimize current offerings and identify new opportunities for our consumers and advertising partners

• Spearhead the execution of individual client programs (custom advertorials, Travel Coops etc.) as well as brand added value programs which could include Promotional pages and AdMeasure. The Marketing Sr. Manager will be responsible for creating and adhering to production schedules for projects while producing highest quality work within a deadline-oriented team. Will also be responsible for creating program recaps for clients once execution is complete.

• Build compelling brand-specific sales materials and programs that are customized for relevant advertisers and categories

• Work cross-functionally with Sales, Account Management, Design and other Marketing teams 

• Build and maintain relationships with third-party organizations and vendors to enhance Brand Marketing’s arsenal of marketing programs and partnerships

• Create brand materials as needed, e.g., brand sell sheets, category presentations, media kit maintenance, etc. Use insights to help tell the brand story.

Qualifications:

The ideal candidate will be a proactive, smart, strategic, flexible, organized, creative partner who has:

• Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs

• Close attention to detail and ability to manage multiple projects 

• Proficient in PPT, Keynote, Excel, Word, etc. Knowledge of InDesign and After Effects a plus

• A bachelor’s degree preferred and/or a minimum of 7 years marketing experience, preferably in advertising and/or content marketing experience (experience in epicurean/lifestyle category a plus)