Senior Paid Search Analyst

WHO WE ARE

Direct Agents is an independent, award-winning and future-focused performance marketing agency rooted in AI + Strategic Innovation. 

CLIENTS INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley and more.

WAYS YOU’LL MAKE AN IMPACT

As a Paid Search Strategist at Direct Agents, you will be a key driver in the success of developing performance-driven campaign strategies and refinements for clients. Your analytical and innovative mindset, alongside your passion for continuous learning will be key in prioritizing a results-oriented approach and contributing to our agency's ongoing success.

Key Responsibilities

• Campaign Management and Execution | Engage with diverse clients and industries, including e-commerce, entertainment, and mobile apps. Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement.Maintain effective cost per acquisition (CPA) or return on ad spend (ROAS).
• Client Understanding and Business Impact | Conduct comprehensive research to understand client business models, products/services, and sectors. Create and manage campaigns that enhance business profitability and promote growth.
• Communication and Collaboration | Collaborate closely with the search team to ensure effective campaign management. Maintain direct client interaction to communicate campaign outcomes, strategies, challenges, and requisites.
• Data Analysis and Decision-Making | Utilize analytics data to establish a robust foundation for campaign strategies and enhancements. Make data-driven decisions to optimize campaign performance.
• Omni-Channel Strategy Development | Collaborate with different channel teams to develop successful omni-channel strategies.
• Technology Utilization | Master the use of proprietary DA technologies and tools to enhance campaign efficacy. Streamline day-to-day operational efficiencies through technology utilization.

WHAT YOU’RE BRINGING:

• 3-6 years of experience in Search Marketing, preferably with e-commerce/entertainment/direct response clients
• Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
• Excellent analytical and problem solving skills
• Ability to prioritize tasks, multitask, and manage time efficiently
• Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus

PERKS & BENEFITS:

• Competitive salary range of $75,000 - $90,000 with regular performance reviews.
• Comprehensive health, dental, vision, and mental health benefits.
• Generous paid time off and additional sick days.
• Access to professional development opportunities, including trainings, conferences, and certifications.
• Involvement in agency marketing initiatives, speaking opportunities, and awards submissions.
• Collaborative and inspiring work environment at our NYC headquarters.
• Flexible hybrid work schedule (3 days in office, 2 days remote).
• Dog-friendly office
• MacBook Pro laptop for seamless work.
• Opportunities for career advancement and networking.

WHAT SETS US APART 

With a track record of excellence and recognition, we are dedicated to fostering an environment where professionals can excel and evolve. Join our team of innovative thinkers and help shape the future of digital marketing.
Fast Tracked Professional Growth

25% growth this past year across the company

2x speed for individual learning and career development

Minority Owned and Certified 

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We thrive on growth and diversity. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.