Senior Product Communications Program Manager

Description
Bring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we're the driven professionals and technology experts companies turn to most to solve their IT challenges. As a Senior Product Communications Program Manager, you will be responsible for bridging the gap between technical and business updates and the sales team's understanding and adoption. Your role will involve translating complex system releases, updates, and features into easily understandable language for the sales team. By effectively communicating product updates and their benefits, you will empower the sales team to deliver on their value proposition to customers. This role is a key member of the corporate communications and reputation team, and an active participant in the strategy team for CDW. Key Responsibilities:
* Translate Technical Updates: Convert technical jargon and complex system releases into clear, concise, and compelling communications that resonate with the sales team. Ensure that the information provided is accurate, relevant, and aligned with the CDW's product roadmap and objectives.
* Create Sales Enablement Materials: Develop sales enablement materials such as presentations, videos, cheat sheets, FAQs, and guides that equip the sales team with the necessary knowledge and tools to navigate change from awareness to adoption to value realization.
* Collaborate with Product Team: Work closely with the strategy and product team to understand upcoming releases, feature enhancements, and product roadmaps. Act as a liaison between product development and sales, providing valuable insights and feedback to both teams.
* Gather Feedback and Create Two-Way Cycle of Innovation: Solicit feedback from the sales team regarding product messaging, positioning, and the effectiveness of sales enablement materials. Use this feedback to continuously iterate and improve communication strategies and resources. Qualifications:
* Bachelor's degree in Marketing, Communications, Business, or related field, and five years' experience in technical writing, marketing communications, or sales enablement OR 9 years' experience in technical writing, marketing communications, or sales enablement
* Excellent communication skills, with the ability to translate technical information into clear and compelling messaging.
* Creative Execution Skills such as video production (scripting, storyboarding, filming, editing); Infographic design (proficiency in tools just as Canva, Adobe Illustrator); Interactive Presentations; Podcast production; Gamification Techniques such as interactive quizzes, challenges and simulations that reinforce knowledge and encourage participation among sales coworkers.
* Strong project management skills, with the ability to manage multiple priorities and deadlines effectively.
* Creative execution - ability to think creatively and develop communications that are clear, compelling and inspire action.
* Change communication understanding and experience.
* Collaborative mindset, with the ability to work cross-functionally with teams such as strategy, sales, and marketing.
* Detail-oriented with a passion for accuracy and quality.
* Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.
What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you'll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self- and your best ideas- to CDW. Because diverse perspectives bring forth better problem solving- and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran status
Benefits overview: [https://cdw.benefit-info.com/](https://cdw.benefit-info.com/)