Senior Product Marketing Manager

Company Description

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® in 2021, 2022, 2023, and 2024, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way. 

Role Description

Are you an agile product marketer who thrives on moving fast and making a real difference? In this role, you’ll be the voice of the customer, bringing nonprofit needs and insights to the forefront of our product strategy and go-to-market initiatives. We're looking for a strategic thinker who can transition from high-level planning to hands-on execution. If you thrive in a fast-paced environment and are excited about shaping the future of fundraising, we want to hear from you!

We want to hear from you if you have…

• Deep understanding of product marketing, customer behavior, and market trends
• Creative problem-solving ability, research, synthesis, and analytical skills
• Strong skills in positioning with a customer-first mindset
• Collaborative approach with a track record of working well with various functional groups and levels

Responsibilities

• Positioning & messaging: Develop differentiated positioning and messaging that resonates deeply with our nonprofit audience.
• Go-to-market strategy: Lead go-to-market planning and execution, including launch briefs, messaging documents, and coordination across teams (product, marketing, sales, customer success, and support) in an environment with rapid launch cycles.
• Customer feedback loop: Leverage insights from across the organization to influence product roadmap, positioning, and messaging.
• ICP and personas: Refine ICP, personas, and customer journeys, helping define clear customer segments to guide marketing campaigns.
• Bring the team together: Foster cross-functional collaboration to ensure smooth launches.

Requirements

• 5+ years of experience in product marketing at a startup and/or SaaS environment
• Proven experience launching new products with a fully integrated GTM plan and execution
• Self-starter with the ability to work independently and as part of a collaborative team

Benefits

Remote Work: Work from anywhere in the United States.

Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.

Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.

401k: We offer access to a retirement planning account for all employees with a match coming in April 2025.

Vacation and Holiday: Givebutter offers a Flexible PTO policy with uncapped Vacation days. Givebutter is closed for a whole week in the summer for an employee Wellness Week. 

Parental Leave: We offer 12 weeks paid parental leave for both primary and secondary caregivers.

Home Office Stipend: Upgrade your home office with company-sponsored expenses including high-quality laptops, monitors, and modern technology.

Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.

Professional Development: We offer learning and development reimbursement opportunities.

Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.