Senior Regional Marketing Manager -Customer Marketing - (South & West Europe)

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

Customer marketing is a crucial part of how we engage, nurture, and inform our customers. As the Regional Manager, Customer Advocacy & Programs, South & West Europe, you will play a vital role working with the corporate, regional and local teams in the planning, content, and asset creation of agreed customer programs.

• Manage and maintain excellent relationships with key clients to generate customer referrals and testimonials, through written case studies, recorded videos, event speaking opportunities etc…
• Work closely with the sales team to obtain customer reviews and improve advocacy
• Create, maintain, and update customer landing pages and newsletters, working closely with the corporate and local marketing teams
• Develop, own, and execute on the customer marketing plan(s) in region. This includes activities such as running events, webinars, paid and organic social, email-programs, manage digital channels, public relations / communications together with appropriate agencies.
• Manage digital marketing platforms, tools and campaigns including social media and search engine marketing.
• Demand generation - Drive leads and pipeline creation focusing on customers – Upgrades, Select & Success, Product Launch
• Help maintain customer data in the CRM to the highest quality
• Monitor, review and report on marketing activity and results.
• Stay on top of market trends and industry developments in order to produce and execute on the right activities in the right channels with the right message
• Budget Responsibility. Plan, forecast and submit budget requirements.

Qualifications

• 6+ years experience in the business to business marketing environment preferably within the software industry
• Experience with marketing automation tools like Marketo is preferable
• University degree within business or marketing
• Excellent verbal and written communication skills.
• Oral and written fluency in English and French is required, additional European language is a plus (Spanish or Italian)
• Project Management skills
• Ability to multi-task and work under pressure, meet deadlines and able to work independently and proactive.
• Good presentation skills and ability and confidence to interact with internal/external customers

Additional Information

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.