SEO Content Executive

Company: BrightHR Limited 

Job Title: SEO Content Executive

Location: Toronto, Ontario 

Salary: $60,000-$70,000 

The Opportunity?

 With an unrivalled track record of incredibly strong year on year growth of its subscription model business, BrightHR supports over 50,000 organisations globally. Part of the global Peninsula Group, with 14 companies and a group turnover in excess of $500m, there is substantial financial backing for further expansion, acquisition and international development. This represents an unparalleled career advancement opportunity for the exceptional individual.

 Due to the genuine growth of the performance marketing team at BrightHR, an exciting new role is available for a passionate, analytical, and highly organised SEO Content Executive.

Job Purpose

 To drive the performance of the sales floor through the design and delivery of an ongoing training and development plan covering all aspects of the BSC role. Reporting into the Sales Director. 

A proven track record of developing and delivering exceptional sales training programs within a telephone-bases sales B2B environment 

 
Day-to-Day Responsibilities

• Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
• Conduct keyword research to identify relevant and high-performing keywords for content optimization.
• Optimize website content including landing pages and blog articles, for search engines and user engagement.
• Optimizing current copy (page titles, Meta descriptions, h1s, alts, anchor text, etc.)
• Adhering to our internal linking guidelines and contextually including mandatory internal links from content briefs into your articles
• Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
• Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
• Collaborate with the wider marketing team to set new campaign initiatives live for your respective channel.
• Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
• Work with the Global Head of SEO and Head of Performance to reach channel growth targets.
• Create content briefs for internal and external content creators, ensuring that content cannibalisation, thin and low quality content is avoided.
• Actively create content to help support the team’s content needs in line with the content plan/SEO roadmap.

What you Bring to the Team 

• 2+ years’ experience in content writing, preferably SEO
• Excellent knowledge of all aspects of written English
• Solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• A desire to improve efficiency of processes; interested in learning and adopting tools
• The enthusiasm to keep abreast of industry changes. Possess the ability to adapt to how new developments may impact account management and best practice.

Company Benefits

• Day off on your birthday 
• Vacation Days increase after 2 years of service.
• Benefits and Pension Plan available. 
• Access to Employee Assistance Programs 
• Company incentives, access to discounts. 

Why join BrightHR?

Our vision is to build better businesses starting with our own. Here at BrightHR, what you will come to learn is that we practice what we preach. 
 
Become a part of our exciting journey. Apply now! 

BrightHR is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.