SEO Manager

The SEO Manager at Rhino Entertainment will be critical in driving organic traffic and improving search engine rankings through strategic content creation and optimization.

As SEO Manager reporting directly to our Director of SEO you will manage SEO content orders optimize existing content link building and develop strategies to enhance our brand's online visibility and authority. This is a fantastic opportunity for a dynamic professional who thrives in a fast-paced environment and is eager to contribute to the growth of our online casino brands.

Key Responsibilities:

Content Optimization

• Collaborate with content creators copywriters agencies and editors to produce high-quality SEO-friendly content that resonates with the target audience and meets industry standards.
• Implement content briefs style guides and optimization guidelines to ensure consistency and effectiveness across all content pieces.
• Conduct comprehensive audits of existing content to identify optimization opportunities including keyword targeting meta tags internal linking and multimedia integration.
• Implement on-page and off-page SEO best practices to improve existing and new content assets' visibility relevance and engagement metrics.

Link Building

• Identify high-quality websites from multiple 3rd party agencies that are relevant to our industry for potential backlink opportunities.
• Engage with 3rd party agencies on link building activities on a daily basis (article approvals deadline reminders).
• Monitor and manage our backlink profile via 3rd party tracking tools to ensure it remains healthy and free from toxic or spammy links.
• Thinking outside the box when it comes to finding new and innovative ways to acquire great links outside the existing methods we use.

Technical SEO

• Ensure our website has a healthy technical setup by optimizing website structure navigation and internal linking.
• Implement technical optimizations such as schema markup rich snippets and meta tags to provide search engines with relevant information about our content.
• Monitor and address any technical issues such as crawl errors and security vulnerabilities to maintain a secure and accessible website.

Requirements

Qualities we are looking for:

• 3+ years of experience in on-page and off-page SEO
• Strong understanding of SEO principles keyword research and content optimization techniques
• Proficiency in SEO tools and analytics platforms (e.g. Google Analytics Google Search Console SEMrush Majestic AI Tools)
• Proficiency in CMS management especially WordPress
• Creative thinking and problem-solving skills with a passion for staying ahead of industry trends and exploring new opportunities
• Experience in the iGaming industry or with online casino platforms is a plus

Note: The selected person may either be office based in Malta (Hybrid) or Remote (CET / EU Hours).