Sr Global Influencer Manager

This job can be done remotely in any US location

Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done remotely from home on the US West Coast

#LI-Remote

To know Sonos is to love Sonos and the number one place to learn about Sonos is from a friend you trust. As Sr. Manager, Influencer Marketing you will be responsible for helping to bring Sonos’ brand and products to life via influencers across the social media landscape. By partnering with influencers, we are able to recreate the experience of discovering how easy it is to enjoy all your content with Sonos. We’re giving a glimpse into how our product brings joy and fits into the lives of those with whom we share values, and telling that story at scale.

This role will require building a broad internal network and partnering across teams and geographies to understand our brand strategy and product portfolio and how that can be buoyed by partnering with influencers to help bring it to life. The ideal candidate is an avid social media user in their personal life, and tuned in to social media trends and the people who drive conversation. You’ll need to be a collaborative, cross-functional project manager and flawless executor with a keen eye for detail and an understanding of how a brand or product experience authentically connects to the things people care about.

What you’ll do

• Lead Global Influencer Strategy and Execution.

• Serve as a member of the Integrated Marketing Communications team.

• Develop overarching influencer marketing vision, as well as global strategies/toolkits in support of key brand and product moments, informed by campaign goals & target audience definitions.

• Work well upstream of launch cycles to understand brand and product stories and their application in strategy.

• Collaborate closely with PR, Brand, Paid Media, Owned Social and Direct to Consumer teams to integrate influencer into broader marketing plans and campaigns.

• Partner closely with the paid media team to support paid media plans with influencer content, as well as developing a test and learn agenda across the social media landscape. 

• Collaborate with Owned Social on content calendar creation, identifying opportunities for influencer content to support owned channels. 

• Partner with the PR team to identify opportunities for deeper storytelling with Influential voices across earned media in addition to social media storytelling.

• Collaborate with regional teams on execution to ensure alignment with global brand strategies and adaptation for local relevance. 

• Utilize influencer programs to support affiliate and social commerce efforts in partnership with the Direct to Consumer team.

• Identify and cultivate relationships with relevant talent and KOLs in the tech, fashion, sport and entertainment spaces. 

• Infuse programmatic rigor and KPI management in programs and outputs, laddering up results and learnings.

• Leverage data and insights and monitor emerging cultural moments to find opportunities to break into relevant conversations for the brand. 

• Allocate budgets effectively to enhance brand KPIs and achieve business objectives.

What you’ll need

Basic Qualifications:

• 8+ years of relevant work experience in PR, marketing, or communications

• 3+ years of influencer marketing experience with consumer, lifestyle, entertainment or content brands

Preferred Qualifications:

• Experience overseeing or partnering with brand social media and/or brand PR teams

• PR or brand agency experience (5+ years preferred)

• Experience managing agency relationships, including partnering with media buying agencies to build and refine amplification strategy

• Demonstrated strategic thinking skills and an ability to turn a brand strategy into a narrative that is relevant to consumers

• Comfort in ambiguity and a willingness to to be entrepreneurial in your thinking - big picture and attention to detail

• Outstanding communication skills -- in person and in writing, your knowledge, expertise, creativity & agility inspire the confidence & followership of diverse audiences, including senior leadership

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between:

$157,000 and $174,200

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.