Trade Marketing Manager

Working Location: Ho Chi Minh

Job Description:

At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr, Best Foods and Lipton— trusted and used by chefs and F&B operators every day.

We’re searching for a Trade Marketing Manager to own the shopper experience both online and offline, in the context of the overall operator experience. You will co-create this together with operator experience marketing and implement together with CD.

• General:
- Local insights, foresights and customer understanding
- Develop and execute BSP Marketing plan under Trade Marketing
- Track customer performance and free trade performance with corrective actions
• Portfolio marketing:
- Support the operator marketing teams with designing and implementing simple operator journeys that get the sale
- Execute the trade activity plan
- Drive perfect store (on-line and off-line)
- Daily operation problem solving
• Interface with cluster:
- Adapt and adopt Brand Experience Toolkits (BET) in free trade
• Interface with local Leadership functions:
- Manage Supply allocation, RTM and free trade performance
- Collaborate with MSO, Portfolio Marketing, Operator Marketing, Finance, and CD to drive Primary and Secondary sales target with healthy stock control

Job Requirements:

Relevant Experience
• Diploma holder and above
• 5+ years of trade marketing experience. Preferably with knowledge in Foodservice, FMCG industries
• Experience in working in a matrix organisation
• Product Marketing role& Customer Development experience is highly recommended
Key Skills
• Customer & Operator Needs and Insights
• Trade Marketing strategy development
• Operator target conversion knowledge in free trade
• S&OP and DP process with accuracy
• Food R&D knowledge
• Marketing Activation and Brand building
• ROI and ZBB
Leadership Behaviours
• Customer & Operator focus
• Accountability and Responsibility
• Collaboration & Team alignment
• Growth Mindset
• Bias for Action

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.